Manager, User Analytics and Insights; Shoppability

About the Role:

As the Manager of Shoppability Analytics within our Expanded Core organization, you will lead a team supporting analytics across Fetch's growing portfolio of commerce and shoppable experiences, including Shop, Card, Local Dining, and emerging strategic businesses.

Reporting to the Sr. Director of User Analytics & Insights, you will partner closely with General Managers, Product, Marketing, Finance, Engineering, and Analytics Engineering to help teams understand customer behavior, product performance, and business outcomes. You will ensure stakeholders have the insights, measurement frameworks, and analytical support needed to make informed product and business decisions.

This role combines people leadership with hands-on analytical leadership. You will manage and develop analysts, oversee high-priority analytical work, improve measurement practices, and help translate product and commercial questions into clear analytical plans.

You will be accountable for the quality, prioritization, and delivery of analytics within your team's defined areas while partnering with the Sr. Director and business leaders on broader analytical strategy and portfolio priorities.

• Lead analytical execution across assigned Shoppability products and business areas, ensuring the team delivers timely, rigorous, and actionable insights.
• Partner with the Sr. Director and business stakeholders to translate established business priorities into an analytical roadmap for the team.
• Prioritize analytical requests within the team based on business importance, urgency, analytical complexity, and available capacity.
• Translate product and commercial questions into structured analyses, measurement plans, and clearly defined deliverables.
• Ensure analysts connect their findings to customer and business outcomes rather than reporting metrics in isolation.
• Surface analytical risks, dependencies, and emerging opportunities to the Sr. Director and relevant business partners.
• Provide recommendations that help stakeholders evaluate product, customer, and commercial decisions within established business strategies.

• Lead analysis of business performance across assigned areas, including revenue, expense, margin, customer growth, activation, engagement, retention, and relevant unit economics.
• Partner with Finance and business leaders to support operating metrics, forecasts, recurring business reviews, and performance narratives.
• Help stakeholders identify the customer and business drivers underlying changes in financial or operating performance.
• Analyze trade‑offs among customer growth, incentive investment, engagement, retention, and profitability.
• Support evaluation of new commercial opportunities, partnerships, product launches, and investments through structured analysis and clearly articulated assumptions.
• Ensure recurring business reviews highlight meaningful trends, risks, opportunities, and potential actions rather than simply reporting results.
• Escalate material changes in performance or analytical findings that may require broader strategic or investment decisions.

• Lead analysis of the customer journey across assigned products, including discovery, eligibility, onboarding, conversion, activation, repeat use, retention, and cross‑product engagement.
• Partner with Product teams to define success metrics, diagnose funnel performance, identify customer friction, and measure roadmap initiatives.
• Guide development of customer segmentation and behavioral analyses that identify differences in customer intent, value, engagement, and product needs.
• Identify opportunities to improve product adoption, customer experience, personalization, and movement across Fetch experiences.
• Connect product engagement metrics to relevant customer and commercial outcomes.
• Ensure analytical findings are translated into clear recommendations that Product and business teams can incorporate into planning and prioritization.
• Partner with analysts and stakeholders to monitor whether implemented changes produce the expected customer and business outcomes.