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Director of Content Strategy

Job in Northern, Floyd County, Kentucky, USA
Listing for: MFI Technologies Incorporated
Full Time position
Listed on 2026-09-01
Job specializations:
  • Business
    Corporate Strategy, Data Analyst, Business Analyst, Business Systems & Technology Analysis
Salary/Wage Range or Industry Benchmark: 180000 - 260000 USD Yearly USD 180000.00 260000.00 YEAR
Job Description & How to Apply Below
Location: Northern

Director of Content Strategy Responsibilities

  • The Director of Content Strategy will play a key role in shaping and executing the network's content strategy across linear cable and digital platforms. This leader will drive audience growth, engagement, and revenue by aligning content initiatives with business priorities, optimizing the programming slate, and leveraging data-driven insights to inform decision-making.
  • This role partners closely with research, analytics, marketing, sales, product, and distribution teams to ensure content strategy supports broader company objectives. Depending on experience and level, the individual may manage team members and lead strategic planning initiatives. This role will report directly to the Vice President, Content Strategy.
  • This position is ideal for a strategic, analytical, and collaborative leader passionate about shaping the future of entertainment content in a rapidly evolving media landscape.
Role Type

Full-time

Requirements
  • 8 years of experience in content strategy, media strategy, business strategy, programming, analytics, or related roles within cable, streaming, digital media, or strategy roles in top-tier consulting or investment banking with a focus on media, entertainment, or digital platforms.
  • Direct experience working in or closely supporting a streaming platform (SVOD, AVOD, FAST, or OTT) or advising media clients on streaming strategy, with a strong understanding of streaming content performance metrics, distribution strategies, and audience behavior.
  • Strong understanding of audience analytics, content performance measurement, and digital distribution ecosystems (Nielsen, Comscore, OTT analytics, etc.).
  • Experience leveraging data and strategic analysis to inform content investment, programming strategy, platform growth, or business decision-making.
  • Proven ability to collaborate effectively across a matrixed organization and influence cross-functional stakeholders.
Desired Characteristics
  • Prior people management experience.
  • Strong leadership presence and executive communication skills.
  • Experience contributing to or managing budgets, business cases, or resource allocation.
  • Ability to balance strategic thinking with operational execution in a fast-paced environment.
  • Experience working in strategy consulting, corporate strategy, investment banking, or media-focused advisory roles is a plus.
  • Bachelor's degree in Communications, Media, Marketing, Business, Economics, or related field preferred; advanced degree (MBA or equivalent) a plus.
Additional Requirements
  • Must be willing to travel if/when needed.
  • Hybrid:
    This position has been designated as hybrid, generally contributing from the office a minimum of three days per week from our NYC office.
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