Sr. Manager - Commercial Strategy

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Full-Time Regular Management US

2 days ago Requisition

Salary Range: $ To $ Annually

• This position will report to the:
  Director – Commercial Strategy
• Travel Requirement:
  Minimal
• Location:
  
  Remote
• FLSA Status:
  Exempt
• Employment Category:
  Full time regular

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands,
Bolthouse Farms
, Health-Ade
, and Evolution Fresh
. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.

The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit  .

This is a unique opportunity to operate with a general management mindset, sitting at the intersection of Sales, Marketing, Innovation, Revenue Management, Supply Chain, and our retail customers to help shape how and where we grow the business. As a Manager of Commercial Strategy, you will translate consumer, category, customer, and business insights into action—setting customer strategy, shaping go-to-market plans, leading channel-driven product initiatives, and identifying opportunities to improve sales and profitability.

You will bring the voice of the customer upstream to influence brand and innovation strategies, while partnering cross-functionally to optimize assortment, price-pack architecture, promotion, and retail execution. With broad exposure across the commercial organization, you will lead high-impact initiatives and help determine where we play, how we win, and how we create value for our customers, consumers, and business.

• Customer Strategy :
  Set clear focus and lead strategic planning to maximize commercial opportunities and partnership with key customers
• Channel
  
  - Driven Product Strategy
  :
  Lead cross-functional initiatives to deliver product and pack solutions tailored to unique needs of priority channels
• Go-to-Market Strategy
  :
  Utilize category insights to address G2M strategy and improve sales and profitability across assigned retailers and channels.
• Analytics & Insights
  :
  Leverage syndicated data (e.g., Nielsen, IRI, Circana), shopper insights, and internal performance metrics to identify trends, gaps, and growth opportunities.
• Cross-Functional Partnership
  :
  Work closely with Sales, Marketing, Revenue Management, and Supply Chain to align category strategies with overall business unit goals – inclusive of assortment optimization, price pack architecture, and promotional strategy execution.
• Business Planning
  :
  Support annual joint business planning with customers by delivering category growth stories, shopper insights, and innovation opportunities.
• Customer-Led Brand Strategy:Bring customer and channel insights upstream to influence brand and innovaton strategies and strengthen retail execution.

• Maintain reporting tools ensuring up-to-date information is available to all sales and management personnel.
• Provides on-going trend analysis of customer data (business performance and drivers) to seize value-creating opportunities re: new distribution, promotional effectiveness, trends and competitive activity; works with Sales to take corrective action as necessary

• Along with National Sales Directors and Category Management, develop strategies for joint business planning, category reviews, and new item presentations.
• Provides input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc.
• Help analyze and recommend action for go-to-market…