Associate Director, Payer Marketing

Job Description

Our marketing teams are passionate about bringing our medicines and vaccines to the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.

The Associate Director, US Pharma Payer Marketing, Atherosclerosis, will play a critical role in supporting the successful launch of Lipfendra and will be responsible for developing, refining, and executing market access strategies and solutions to support the launch. The individual will collaborate across functions including Brand Marketing, Integrated Account Management, Outcomes Research, Medical, Global Market Access (GMAx), DHH, and Policy to focus on ensuring strong payer access, clear value communication and alignment across teams.

In this role, the Associate Director will also monitor access performance and refine access strategy to ensure we are able to achieve appropriate patient access objectives and patient reach.

The role will be joining the team responsible for Payer Marketing for Atherosclerosis, and more specifically, focus on the launch of Lipfendra, the first oral PCSK9 inhibitor. The role may support other assets and projects within the US Pharma Business Unit aligned with business priorities.

* Please note:

This role is hybrid and requires access to one of the noted our company's sites in PA or NJ

• Identify opportunities and support appropriate pull-through activities and payer related solutions for field sales and account management teams.
• Monitor payer feedback and market dynamics to inform tactical adjustments to strategy.
• Work extensively with customer and account facing teams to support the execution of the access strategy and ensure access objectives.
• Leverage market and customer insights to shape market access strategies.
• Develop payer customer segment strategies and promotional campaigns.
• Provide US payer input into Brand Marketing, Global Market Access Teams, new product planning, Integrated Account Management, Legal, Compliance, and Finance.
• Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team).
• Support US Finance in development of segment level forecasts in support of brand forecast.
• The role may also focus on pipeline products and require development of pricing, contracting, and access strategies as well as informing value and implementation plans, forecasts, and the US perspective in cross functional settings.

• Bachelor's degree required
• MBA, MPH, Pharm D or other advanced degree preferred

Minimum of 6 years combined payer marketing, pricing/market access strategy, marketing/sales leadership, or account management, in the pharmaceutical or biotech industry; OR 7-8 years of experience in consulting in the healthcare industry with direct payer marketing and pricing strategy experience for supporting a product launch and seeing it through

Strong ability to establish relationships and navigate a complex matrixed organization with efficiency

Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments

Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities

Strong knowledge of marketing principles and activating market research insights

Ability to translate market trends and customer needs into customer resources or tactics

Ability to learn quickly and to assess a variety of scenarios, strategically and operationally

Demonstrated strategic thinking, problem solving, analytical critical thinking

Excellent leadership and communication skills

Demonstrated success in establishing, developing and maintaining business relationships

Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines

Experience developing market access and pricing / contracting strategies for pipeline products

Demonstrated experience launching a biopharma…