Senior National Director, Category Management
Listed on 2026-09-16
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Business
Corporate Strategy, Operations Management, Business Analyst -
Management
Corporate Strategy, General Management, Operations Management, Business Analyst
Senior National Director, Category Management Department:
Product Development
Master Department:Product Development
Reports To:Chief Product Officer
Effective Date:July 20, 2026
FLSA Exempt Status:Exempt
Company Overview:Dream Fields is built on a bold mission: disrupting the industry through a lifestyle brand that blends cannabis, culture, and unforgettable moments. Driven by Jeeter, the nation's #1 pre-roll brand, we combine creative excellence with cutting-edge operations to build one of the most loved workplaces in cannabis. As we continue to scale nationally across the USA and internationally in Canada, our growing team is fueling the next chapter of Dream Fields' success.
Jeeter is currently authorized to hire remote and field-based employees residing in the following approved states/regions:
- AZ, CA, CT, DC, FL, GA, IL, IN, MA, MD, MI, MO, NH, NJ, NY, OH, PA, RI, TX, and WI.
The Senior National Director, Category Management serves as the single point of accountability for the business performance of one or more product categories, owning category strategy and integrated P&L performance across all states and products. This role is responsible for driving revenue growth, gross margin expansion, net pricing optimization, and trade investment decisions while aligning cross-functional teams around a unified category strategy.
Reporting to the Chief Product Officer, the Senior National Director, Category Management leads category planning, forecasting, portfolio optimization, and commercial decision-making in close partnership with Sales, Marketing, Supply Chain, Finance, Revenue Growth Management, and Product Development. This position leverages category analytics, market intelligence, and cross-functional collaboration to deliver profitable growth, improve forecast accuracy, and maximize category performance.
Duties/Responsibilities:Category P&L Ownership
- Own and defend the category's financial performance against plan, including:
- Revenue
- Gross Margin
- Net Price
- Trade Spend
- Deliver monthly variance analyses and performance commentary.
- Lead quarterly portfolio and business reviews with executive leadership.
- Serve as the single accountable owner for all significant category recommendations.
- Integrate input from Sales, Marketing, Finance, Supply & Demand Planning, and Pricing/RGM into one unified recommendation.
- Ensure every recommendation clearly demonstrates the impact on revenue, margin, and profitability.
- Lead the monthly category planning and forecasting process.
- Secure cross-functional alignment and sign-off on category forecasts.
- Present the official category forecast used by leadership for business planning.
- Maintain accountability for forecast accuracy and business performance results.
- Develop growth plans built on clearly defined opportunities, including:
- Specific products
- Target markets
- Key customer accounts
- Timelines
- Accountable owners
- Ensure growth initiatives are measurable, evidence-based, and free of overlap or double-counting.
- Identify root causes of revenue, margin, volume, or share variances.
- Develop corrective action plans and recovery recommendations.
- Escalate key decisions through appropriate governance forums.
- Drive issues to resolution, ensuring performance gaps result in actionable decisions.
- Partner with Product Development to manage the category portfolio.
- Make launch, expansion, maintenance, and discontinuation recommendations based on:
- Velocity
- Distribution
- Optimize portfolio effectiveness and overall category profitability.
- Partner with Pricing and Revenue Growth Management (RGM) to evaluate pricing and promotional strategies.
- Approve promotions based on financial and P&L impact.
- Maintain pricing integrity and trade-spend guardrails.
- Escalate pricing and investment exceptions through established approval channels.
- Demonstrated ownership of a large-scale product or category P&L, including accountability for revenue growth, gross margin, net pricing, trade investment, promotional strategy, and overall profitability at the Director level or above.
- Strong expertise in category management, portfolio strategy, product lifecycle management, new product launch strategy, and portfolio optimization within consumer packaged goods, cannabis, or similarly regulated consumer industries.
- Proven experience designing, implementing, or significantly enhancing commercial operating cadences, Integrated Business…
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