Customer Experience Strategist

The Customer Experience (CX) Strategist is a senior individual contributor responsible for identifying customer needs, behaviors, and friction across complex, omnichannel experiences and translating those insights into measurable improvements.

Partnering across Product, Sales, Operations, Customer Success, Insights, Marketing, Finance, and Technology, the CX Strategist combines journey design, customer intelligence, data analysis, and operational insight to improve engagement, retention, loyalty, and operational performance.

Success is measured by the ability to move customer insights from identification to recommendation to action to measurable impact.

• Customer Experience Strategy & Journey Design
  • Identify friction and opportunities across customer touchpoints, channels, products, and service models.
  • Define current- and future-state journeys incorporating people, process, policy, technology, and customer behavior.
  • Identify critical moments that influence activation, adoption, engagement, satisfaction, and retention.
  • Establish journey health measures and scalable approaches for continuous experience improvement.
• Identify behavioral, product, operational, and experience drivers of churn, disengagement, and declining usage.
• Develop customer health indicators that identify risk and opportunity earlier in the lifecycle.
• Analyze activation, adoption, engagement, retention, and re-engagement trends.
• Partner with Customer Success, Marketing, Product, and Operations to develop and measure interventions for at-risk or under-engaged customers.
• Voice of Customer & Customer Intelligence
  • Synthesize feedback from surveys, service interactions, complaints, digital channels, product usage, and frontline teams.
  • Identify emerging themes, systemic friction, and high-priority customer opportunities.
  • Establish clear ownership, actions, timelines, and measures of success for priority customer issues.
  • Maintain closed-loop measures such as Insight-to-Action Rate, Action Closure Rate, and Time-to-Action.
• Data, Insights & Operational Excellence
  • Combine customer research, behavioral data, product usage, operational data, and experience metrics such as NPS, CSAT, and CES to identify actionable insights.
  • Conduct or partner on segmentation, cohort, behavioral, and root-cause analysis.
  • Translate complex findings into clear recommendations that explain what is happening, why it matters, and what should change.
  • Identify opportunities to reduce customer effort, repeat interactions, process breakdowns, and other experience friction.
• Insight-to-Action Execution
  • Drive priority CX opportunities from discovery through recommendation, stakeholder alignment, implementation, and measurement.
  • Develop action plans with clear outcomes, owners, milestones, and success measures.
  • Lead cross-functional working teams around high-priority customer problems and opportunities.
  • Maintain a prioritized CX roadmap and elevate barriers preventing progress.
  • Measure whether implemented recommendations produce the intended customer outcomes.
• Product, Technology & Innovation
  • Partner with Product teams to inform priorities using customer insights and behavioral data.
  • Identify opportunities to leverage AI, automation, self-service, and technology to reduce customer effort and improve experiences.
  • Champion experimentation and scalable solutions that improve customer and operational outcomes.
• Cross-Functional Leadership
  • Partner across Sales, Product, Customer Success, Operations, Finance, Marketing, Insights, and Technology.
  • Influence without authority and align stakeholders around shared customer outcomes.
  • Serve as a trusted thought partner on customer strategy, experience priorities, and emerging risks.

This position has no supervisory responsibilities.

Travel Requirements:
Less than 25%

Preferred:

• 4 Year/Bachelor’s Degree in Business, Customer Experience, Marketing, Analytics, or related field preferred; equivalent experience considered

Minimum Years of

Experience:

• 5+ years of progressive experience in Customer Experience, Customer Success, Operations, Strategy, Service Design, Analytics, or related functions preferred

• Success Measures
  • Customer retention, engagement, activation, and adoption
  • Reduction in key churn and customer friction drivers
  • NPS, CSAT, CES, and other journey health measures
  • Insight-to-Action and Action Closure rates
  • Reduction in time from insight to action
  • Percentage of…