Senior Marketing Analyst – Irvine

Salary Range: $85,000.00 To $ Annually

Job Title: Senior Marketing Analyst

Location: Irvine, CA

Proposed Annual Base Salary: $85,000–$100,000

Pathway is seeking a highly motivated Senior Marketing Analyst to join its Marketing Operations team. This role supports business development and client service efforts through the coordination of bespoke RFPs, high-quality marketing materials, and institutional investor requests.

A significant portion of this role—up to 50%—will be dedicated to supporting the RFP/RFI/DDQ process. The ideal candidate will have 2+ years of experience working on RFPs in financial services, possess strong project management skills, exceptional attention to detail, and experience developing responses for institutional investors and consultants.

Pathway is a leading private markets solutions provider with ~250 professionals globally and more than $95 billion in assets under management. The firm provides customized investment solutions across the private market spectrum on behalf of institutional investors worldwide.

• Work with RFP manager to lead and coordinate responses to RFPs, RFIs, DDQs, consultant questionnaires, and other due diligence requests from institutional investors and consultants.
• Liaise with investment, client service, legal, compliance, operations, and business development teams to gather information and develop accurate, compelling, and timely responses.
• Manage multiple concurrent projects and deadlines while ensuring a high level of accuracy and attention to detail.
• Maintain and enhance the firm’s repository of approved RFP content, standard responses, and supporting materials.
• Identify opportunities to incorporate AI and automation into RFP, RFI, and DDQ workflows, improving content management, response generation, process efficiency, and overall quality.

• Produce presentations, data packages, fact sheets, and other marketing materials in response to requests from consultants, prospects, clients, and internal stakeholders.
• Help manage the client services workflow, ensuring timely responses to inquiries, triaging requests, and coordinating with internal teams to facilitate efficient resolution and follow-through.
• Maintain and update marketing collateral, including presentations, handouts, newsletters, digital assets, and other client-facing materials.
• Manage industry databases, consultant platforms, and company profiles to ensure information remains current and accurate.
• Assist with streamlining internal workflows and processes to improve consistency and efficiency of marketing deliverables.
• Collaborate with colleagues across departments and global offices on strategic marketing initiatives and other ad hoc projects.

• Bachelor’s degree in business, marketing, communications, finance, or a related field.
• Minimum of two years of experience in RFPs, marketing, communications, business development, investor relations, or a related function; financial services experience strongly preferred. Strong preference for candidates with direct RFP, RFI, DDQ, or institutional due diligence experience.
• Demonstrated technical and business writing skills.
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Exceptional attention to detail, organizational skills, and commitment to producing high-quality work.
• Ability to work independently while collaborating effectively across global teams and functional groups.
• Strong critical thinking, analytical, and problem-solving capabilities.
• Proficiency in Microsoft Office Suite, particularly PowerPoint, Excel, and Word.
• Experience with CRM platforms, marketing systems, consultant…