Carvel Route Sales Supervisor
Listed on 2026-09-18
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Business
Operations Management
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Location:
FL, US
Rich’s, also known as Rich Products Corporation, is a family‑owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in food service, retail, in‑store bakery, deli, and prepared foods, among others.
With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
As a Route Sales Supervisor, oversee Route Sales Representatives (including Reliefs and hourly Leads) to ensure compliance with Rich’s policies and Federal DOT guidelines, ensuring excellent customer service and effective merchandising in all supermarket accounts. Your responsibilities will include:
Training and developing the route sales team, which involves participating in frequent route rides with RSRs, running routes, and/or conducting market tours, meeting bakery and store management, and developing action plans to increase business.
- Mentors and motivates associates, offering training for optimal performance, growth, and ensuring excellence in service to supermarket accounts.
- Own the recruitment efforts and hiring of associates for assigned region in coordination with the Talent Acquisition department.
- Communicates performance standards to associates, recognizing and rewarding individual and team accomplishments and counseling performance problems.
- Ensures Company standard and safety practices and procedures are followed.
- Ensures all DOT regulations are followed.
- Review, approve, and ensure policy compliance for all direct reports’ travel and expense activities and timekeeping / payroll data.
- Maintains efficiency and cost‑effectiveness in all aspects of DSD operations in the area.
- Develop and sustain positive relationships with chain operations personnel to expand distribution, carry out market‑wide and targeted promotions, enhance customer relations, and resolve issues effectively.
- Ensure all products are sold to appropriate accounts and implement pricing strategies, including promotions, accurately.
- Fill in for RSR’s as needed to ensure uninterrupted, high‑quality service to Carvel’s supermarket accounts.
- Perform additional responsibilities as required by management to support Rich's business objectives.
- Bachelor’s degree strongly preferred (concentration in business or other related field)
- 3+ years’ experience in Direct Store Delivery or 5+ in Grocery or Retail.
- Demonstrate positive leadership; 3+ prior supervisory experience.
- Prefer valid CDL Class B license (Must obtain within 30 days of employment if not agreed otherwise) and clean driving record.
- Willing and able to travel overnight and out of town up to 50%
- Self‑motivated with initiative and sound judgment.
- Punctual and reliable attendance.
- Professional with strong organizational skills.
- Excellent verbal and written communication.
- Team player.
- Proficient in computer, math, and analysis.
- 21 years or older.
- Drive while adhering to traffic laws and DOT regulations.
- Maintain DOT medical certification.
- Extended periods of standing and sitting daily.
- Extended walking between truck‑to‑store merchandising trips.
- Regularly enter and exit Company vehicle daily (approximately 4 ft above ground to truck cab and/or cargo…
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