Associate Director, Market Access Marketing

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

Purpose Statement

The Associate Director of Market Access Marketing, leads payer-strategy activities that help ensure seamless patient access to the brand. This role integrates market access insights into cross-functional and financial strategic decisions while building the evidence, partnerships, and operational readiness required for effective launch execution and sustained brand performance.

• Monitor the payer policy landscape and produce regular policy updates and communications in partnership with market access analytics teams.
• Track account activation and launch-readiness metrics; synthesize field insights; and provide regular reporting to commercial leadership and executive business reviews.
• Represent Market Access in cross-functional brand governance forums, including brand team meetings, annual strategy and planning, long-range planning, and latest best estimate forecasting, to ensure access realities inform strategic and financial decisions.
• Lead a recurring cross-functional access forum to proactively identify, prioritize, and resolve access challenges and opportunities.
• Support the development and finalization of channel-specific strategies, including community oncology and group purchasing organization (GPO) strategies, in partnership with brand and market access leadership.

• Partner with cross-functional stakeholders to plan and execute advisory boards that generate insights for future brand and market access strategy.
• Manage budget stewardship and vendor or agency processes, including scope-of-work submissions and optimization of available funds.
• Partner with market access analytics and research teams to build evidence bases, including market research, that support future tactical execution.

• Support research and evaluation of conference and congress engagement opportunities to inform future brand presence and stakeholder-engagement strategy.

• Bachelor’s Degree required to enable this individual to demonstrate an appropriate level of business acumen, the ability to process scientific information and financial analysis.
• Demonstrated ability to understand clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution.
• 5-7 years of marketing or market access experience required.
• Previous experience supporting HCP-administered assets.
• Knowledge of the Commercial and Medicare FFS aspects of the Medical Benefit and associated utilization management and reimbursement dynamics.

• Previous Oncology experience strongly preferred, but not required
• 3 years of US Market Access experience preferred
• Pre-launch activities and Market Access launch experience
• Demonstrated understanding of financial planning and analysis
• Master’s Degree

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may…