Category Insights Manager​/Analyst; CIM; Dallas-Fort Worth

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Category Insights Manager/Analyst (CIM) - Dallas-Fort Worth

Category Insights Manager/Analyst (CIM) - Dallas-Fort Worth
Hybrid Remote
• Dallas, Fort Worth

Description

Join One of the Top Wineries in the U.S.!

At Oliver Winery, we've been making wine people love since 1972. As Indiana's oldest winery and the largest in the Midwest, we've grown into one of the top 30 wineries in the U.S., and Newsweek named ours the #2 tasting room in the country. Now we're looking for a Category Insights Manager in the Indianapolis area to help write the next chapter.

This is a role for someone who can turn complex data into a winning story, walk a retailer through it with confidence, and find growth opportunities before anyone else sees them. If you want your insights to shape strategy at a nationally recognized brand, we'd love to meet you.

The Category Insights Manager (CIM) drives profitable growth across Oliver Winery's national account universe by translating complex data into clear, compelling selling propositions. Working directly with the National Account Team, the CIM identifies distribution opportunities, diagnoses performance gaps, and quantifies the revenue potential of each. The role demands equal parts analytical rigor and commercial instinct, the ability to build a data-backed case and walk a retailer through it without a net.

The CIM is the connective tissue between data and decisions. That means designing deliverables that stand on their own, partnering with Sales and Trade Marketing to shape account-level strategy, and surfacing the insights that matter, before anyone has to ask. The CIM delivers insights on brand performance, launches, pricing, and ROI on promotional programming and strategies. By partnering with cross-functional teams and senior leadership, the CIM identifies consumer purchasing behaviors, analyzes customer business performance, competitive threats, and uncovers opportunities to advance the Oliver Winery business.

• Conduct comprehensive market research to identify emerging trends, competitive dynamics, and shifting consumer preferences, translating findings into account-specific strategies.
• Identify and size distribution gaps across the Oliver portfolio at target retailers, benchmarking performance against comparable accounts and markets to quantify the opportunity in dollars.
• Perform fair share and market indexing analysis to determine where Oliver is under- or over-indexed relative to total market performance, and build the case to close the gap.
• Analyze root causes of performance gaps across volume, market share, pricing, promotions, shelf space, and distribution, and recommend prioritized improvements.
• Apply velocity and TDP methodology (dollars per distribution point) to distinguish distribution-driven declines from rate-of-sale problems, and to identify which SKUs are productive enough to warrant expansion.
• Conduct geographic market-level analysis to identify regional growth pockets, declining markets, and state-level opportunities within key retail accounts.
• Collect and analyze economic trends, business performance metrics, and category forecasts to inform planning and decision-making.

• Deliver accurate, actionable insights to internal stakeholders, structured to support account presentations, business reviews, and executive decision-making.
• Design self-sufficient deliverables, reports, leave-behinds, and category reviews that communicate the full story without requiring the author to be in the room.
• Provide merchandising insights and SKU-level assortment analysis, including clear recommendations on which items to expand, protect, or exit during category reviews.
• Perform post-program analysis to measure results and optimize future promotional strategies.
• Design and manage customized reporting for the NA team, Trade Marketing, and CCO on both a recurring and ad-hoc basis.
• Conduct cross-retailer benchmarking to identify best-in-class performance standards and apply them to underperforming accounts, leveraging comparable markets as proof-of-concept.

• Develop and evaluate pricing strategies and promotional plans to optimize profitability, accounting for market dynamics and retailer value perception.
• Conduct spend analysis and provide recommendations to maximize cost-effectiveness of trade investment.
• Lead distributor compliance analysis and score-carding on…