Manager, Marketing Operations Atlanta, Ga.

QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 800 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day.

At QGenda, we value our employees and their contributions toward the success of the business. We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry.

QGenda is seeking a highly analytical and process-oriented Marketing Operations Manager to improve the effectiveness, efficiency, and alignment of our Marketing and Business Development organizations.

In this role, you will serve as a strategic and operational partner to the VP of GTM Operations and the CMO. You will use existing systems, reporting tools, and business data to identify trends, uncover opportunities, and recommend actions that improve pipeline performance and team execution.

The ideal candidate will combine strong marketing operations experience with a practical understanding of B2B demand generation, product marketing, business development, and the customer journey. You will analyze marketing and business development performance, support segmentation and campaign measurement, and translate data into clear recommendations.

You will also help identify process gaps, reduce friction between teams, improve lead handoffs, and create more scalable ways of working across the broader go-to-market organization.

How You’ll Make an Impact

Drive Marketing and Business Development Effectiveness

• Serve as a strategic operational partner to the VP of GTM Operations and CMO.
• Identify opportunities to improve marketing performance, organizational effectiveness, and cross-functional execution.
• Evaluate and optimize workflows and handoffs across Product Marketing, Demand Generation, Business Development, Sales, and other go-to-market teams.
• Reduce friction, duplication, bottlenecks, and gaps in accountability across teams.

Improve Operating Rhythms and Processes

• Establish and improve operating rhythms for marketing planning, campaign intake, prioritization, cross-functional communication, performance reviews, and executive reporting.
• Design, document, implement, and continuously improve scalable processes, templates, governance standards, and operating practices.
• Lead or support cross-functional process improvement initiatives and special projects.
• Provide quality control, business context, progress tracking, and concise recommendations to functional leaders and executive management.
• Use Salesforce, marketing automation, sales engagement, reporting, and business intelligence tools to monitor performance and identify trends.
• Surface actionable insights across Marketing and Business Development.
• Translate data into recommendations related to campaign performance, pipeline contribution, lead conversion, BDR/SAR activity, account penetration, ROI, audience targeting, and resource allocation.
• Support audience segmentation, list generation, inbound and outbound targeting, and the identification of green-space, white-space, upsell, and cross-sell opportunities.

Strengthen Funnel Management

• Improve funnel definitions, data quality, lead management, and handoff processes.
• Support consistent tracking of Marketing Qualified Leads, Sales Qualified Leads, lead follow-up, and opportunity creation.
• Identify opportunities to improve the connection between…