Global Product and Business Development Director

AVIRE combines 4 market-leading brands (Rath, Janus, Microkey, and Memco) within the elevator and emergency communications industries; currently offering light curtains, emergency telephones/ GSMs, ERCES, and area of refuge. Each brand has a strong market presence, a unique identity, a distinct product range, and a long, successful history.

Help grow a safer, cleaner, healthier future for everyone, every day.

What will you be doing?

In this role, you will be supporting the AVIRE board in defining and implementing the organic and inorganic growth strategy. A comprehensive understanding of the local markets and competitive environment is fundamental to your success.

Setting strategic direction for AVIRE, contributing to the organic growth strategy

Lead and mentor the strategic marketing team

Help lead the strategic planning process in conjunction with members of the board focusing on long-term 3–5-year opportunities and short-term paths to revenue growth.

Provide inputs to global strategy development based on understanding of local needs, the market and competitive environment.

Attend industry events, identify critical associations, and serve on industry panels to continue to advance our organization’s position as an industry expert.

Continue to evaluate new revenue streams utilizing existing markets and technologies such as digital business models through strategic partnerships and organic investment. Develop recommendations and present those recommendations to the management team and board.

Product leadership Lead, mentor, and scale the product management team, fostering a culture of customer-centric innovation. Define a customer-centric product vision and translate it into a clear, actionable strategy and multi-year roadmap. Stay ahead of market trends, competitive landscape, and emerging technologies to guide product direction. Establish processes for deeply understanding customer needs, pain points, and behaviours. Leverage market research, customer feedback, and data-driven insights to inform product decisions.

Partner closely with engineering, marketing and sales to ensure product-market fit, seamless execution, and successful go-to-market launches. Define and track KPIs for product performance (adoption, engagement, retention, revenue impact, NPS). Hold the team accountable to results while learning and iterating quickly.

Evaluate opportunities and strategies to support inorganic growth

Proactively develops new ideas, plans and acquisition targets for profitable growth and strategic differentiation, such as adjacency opportunities, new markets and new offerings, based on precise analysis and market understanding.

Evaluate buy, brand, resell options for new technologies outside of manufacturing scope.

Complete initial research on potential acquisition targets and work with management on approach, strategic fit, timelines, and execution. Initiate business development relationships with potential targets to ensure sufficient information is included in fit.

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