Graphic Designer

Who You Are:

You are the kind of designer who gets a thrill from seeing your work on a shelf, in a mailbox, or ten feet tall at an event. You're fluent in Adobe Creative Suite, Figma, and AI programs. You're organized down to your file names: a dozen projects can be in flight and you still hit your deadlines and catch the details others miss.

You take feedback as fuel, share credit generously, and jump in wherever the team needs hands.

This role brings the Once Upon a Farm brand to life everywhere parents and kids meet us — on the shelf, in the cooler, in the mailbox, on the phone, and out in the world. You’ll concept and design packaging, print, and digital work across a growing portfolio and a fast-expanding retail footprint. This is a hands‑on maker’s role with real range: one week you’re concepting new package artwork, the next you’re checking press files or building signage for a live activation.

If you want your work in front of millions of families nationwide, this is the seat. This role reports to the VP of Creative + Community on the Marketing Team.

• Design DTC insert catalogs and postcards that make opening a box feel like a gift
• Design signage for activations and experiential events — booths, banners, backdrops, way finding, and giveaways
• Design signage for retail stores and out-of-home media, from cooler and shelf graphics to billboards and transit
• Design any other print items as needed for the brand

• Lead creative concepting for package artwork across cartons, pouches, labels, film, and cases
• Concept and iterate rapidly with emerging design & AI tools, bringing packaging ideas to life without compromising brand accuracy, craft, or premium feel.
• Update older package designs with new interpretations of our look and feel, keeping the portfolio cohesive as the brand evolves

• Design assets for retail partners, including sell-in materials, sell-sheets, coupons, and shopper marketing creative
• Work with the Digital Graphic Designer as needed to help design ads, social media graphics, and email creative that stop the scroll and still feel unmistakably us
• Build and maintain templates and design systems so the team can move fast without drifting off brand
• Design any other digital items as needed for the brand

• Communicate with printers and print vendors on bids, file uploads, and press checks
• Coordinate with vendors and cross-functional partners to deliver press-ready and digital-ready files on spec and on time
• Guide freelance designers and illustrators with creative briefs and reviews that help them be efficient and successful

• Understand and apply brand guidelines across every asset — and help push them forward with regular updates to our Brand Guideline file
• Partner with creative teammates, brand, sales, and cross-functional stakeholders to turn briefs into work that hits the business objective, and turn projects around quickly based on feedback
• Bring ideas beyond the brief — concepts for campaigns, packaging, and brand moments we haven’t thought of yet
• Work on multiple projects at once and consistently meet draft deadlines
• Organize and maintain all assets and working files

• 3+ years of graphic design experience, ideally in CPG, food and beverage, or a fast‑growing consumer brand
• BA in Graphic Design or a related field preferred; a strong portfolio matters more than the degree — please include one
• Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
• Fluent in Claude, ChatGPT, and current AI design plug-ins - producing photo-realistic renders of packaging, out-of-home, and in-store experiential, and cutting executional time to make room for design work.
• Motion/video skills a plus
• Knowledge and understanding of modern design principles, with strong typography and layout craft
• Highly organized with strong time management skills; able to juggle multiple projects, prioritize, and hit deadlines with strong attention to detail
• Comfortable working in a collaborative environment where each team member chips in on a…