Creative Services Manager - Wbng

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WBNG is the CBS affiliate in Binghamton, NY, also carrying the subchannels of The CW, MeTV, Court TV, Grit, and Outlaw. For over 75 years, WBNG has been a pioneer for new technology and at the pinnacle of breaking news coverage.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$55,000 - 60,000/yr.

Mon.

- Fri. (or at the Manager's DIscretion)

Full-Time

WBNG, the CBS affiliate in Binghamton, NY, is seeking an innovative Marketing Manager with excellent image and brand-building skills to grow the brand and audiences on all screens. The candidate must be an expert visual storyteller with strong skills in writing, cinematography, and editing. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms to enhance the local digital and television branding.

• Develop and execute an annual strategic marketing plan, including station brand promotion and advertising campaigns for broadcast, digital, and live events, growing audience share, and branding
• Lead a team of highly qualified creative professionals
• Showcase exceptional video production skills, including writing, directing, cinematography, editing, and motion graphic design
• Exhibit a high level of organization and time management to ensure the timely delivery of projects
• Develop and facilitate partnerships with local organizations/events
• Candidate will lead/coordinate efforts on the development of compelling campaigns for our local/regional sales clients
• Candidate must have a solid grasp of budgeting for all aspects of the creative services team
• Candidate must understand this is a weekday position with the potential of after-hours and event responsibilities in the evening or on weekends
• Candidate will work closely with the General Manager, News Director, and Sales Manager
• Candidate will be a working manager with the ability to shoot and edit commercials and station promos from pre-production to post-production

• College degree preferred
• Previous creative director or producer experience preferred
• Candidate must be an excellent leader, coach, and trainer with great communication skills
• Candidate must be an expert visual storyteller with strong skills in writing, cinematography, and editing
• Candidate must have a strong background in various programs such as the Adobe Creative Suite. Other programs are a plus.
• This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms
• Strong organizational skills
• Ability to learn new software
• Candidate must provide a demo reel for consideration
• All candidates must have a valid driver's license and a good driving record

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or…