Senior Content Producer & Content Lead

Southerly Digital is hiring a Senior Content Producer & Content Lead - On-site, Nolensville, TN, USA.

65,000 to $80,000 a year
· Full-time
· Paid time off

Nolensville, TN 37135
· On-site

We are seeking an experienced, highly self-directed Senior Content Producer to lead the day-to-day strategy, production, and publishing of short-form video content across multiple platforms for an established, high-following social presence.

This is not an entry-level social media role, and casual personal use of social apps does not qualify as relevant experience. The ideal candidate has hands-on experience producing high-volume, story-driven short-form content for platforms such as Snapchat, Tik Tok, Instagram Reels, or You Tube Shorts, and understands how professional content differs from casual posting, including story structure, retention, pacing, frequency, audience behavior, and platform-specific performance.

Beyond producing content directly, this person will oversee and support a dedicated short-form content producer and coordinate other creators on the team, setting the standard for quality and consistency across everything the team publishes.

This is a full-time, on-site position. The Senior Content Producer will be embedded in the daily life of an active brand, identifying stories as they happen and turning them into compelling short-form content. No two days will look the same, so this person must be comfortable making decisions, adapting quickly, and moving work forward without waiting for step-by-step direction.

This position is for someone who wants to build and manage a successful content operation from behind the camera. It is not intended for someone seeking to become an on-camera creator or use the role to grow a personal brand.

After a period of training to learn the business and the brand, the producer will:

• Take ownership of the daily planning, filming, editing, and publishing of short-form content for an established, high-following account
• Oversee and support a dedicated short-form content producer, reviewing work and maintaining a consistent standard of quality
• Direct and coordinate other content creators on the team when appropriate
• Develop and manage a weekly content plan aligned with the lead creator's priorities, upcoming activity, audience interests, and performance goals
• Independently translate broad creative direction into an organized shooting schedule and daily publishing plan
• Identify compelling content opportunities without needing to be told what to capture
• Film on-site, documenting behind-the-scenes activity, ongoing storylines, and authentic moments as they unfold
• Build cohesive, story-driven content throughout the day rather than posting disconnected clips
• Edit and publish content natively to each platform with strong attention to pacing, sound, captions, sequencing, hooks, and viewer retention
• Monitor content performance and use audience data to determine which topics, formats, and storytelling approaches should be continued, adjusted, or discontinued
• Stay current on platform features, monetization requirements, platform changes, content trends, and evolving best practices
• Troubleshoot production or scheduling challenges independently and communicate proactively when a decision or additional support is needed
• Maintain a dependable daily publishing cadence across the team without requiring reminders or close supervision
• Recommend new content ideas, recurring series, and opportunities to improve audience growth, retention, and monetization

• Assist with writing, organizing, and formatting sponsor scripts for You Tube integrations based on campaign briefs and creator direction
• Coordinate filming logistics with the You Tube production team, including schedules, locations, required shots, sponsor deliverables, and communication among team members
• Anticipate production needs and ensure the people, locations, products, and information required for filming are ready in advance
• Help confirm that required talking points and deliverables have been captured before production concludes

• Produce polished short-form video content for other platforms or business needs as assigned
• Support larger content initiatives, launches, and special projects when needed

• Professional experience producing, managing, or publishing high-volume short-form video content for one or more major social platforms
• A clear understanding of short-form storytelling, audience retention, posting cadence, native editing, and platform-specific content strategy
• A portfolio or work samples demonstrating strong short-form video production and story-driven content
• Proven ability to manage a content channel, recurring production schedule, or comparable body of work with limited oversight
• Experience leading, coordinating, or reviewing the work of other creators
• Strong filming and editing skills,…