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Content Manager​/Writer; Sportsbooks & Prediction Markets

Job in Northern, Floyd County, Kentucky, USA
Listing for: Better Collective
Full Time position
Listed on 2026-09-10
Job specializations:
  • Creative Arts/Media
    Content Writer / Copywriter, Digital Marketing, Journalism, Publishing & Editorial
  • Marketing / Advertising / PR
    Content Writer / Copywriter, Digital Marketing, Journalism, Publishing & Editorial
Salary/Wage Range or Industry Benchmark: 60000 - 90000 USD Yearly USD 60000.00 90000.00 YEAR
Job Description & How to Apply Below
Position: Content Manager/Writer (Sports books & Prediction Markets)
Location: Northern

About Better Collective

At Better Collective, we build sports media and technology products for fans around the world.

Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets.

With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, Vegas Insider, Bolavip, Futbol Sites, and more, we engage 450+ million monthly users worldwide.

We combine the scale of a corporation with the speed and mindset of a startup.

Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and building products and experiences that sports fans genuinely enjoy.

About the role

We’re looking for a Content Manager/Writer (Sports books & Prediction Markets) to join Better Collective and help us write data-driven articles, platform reviews, and updated content using AI tools and SEO best practices to grow audience reach. You will collaborate with teams across all sports books and prediction markets and contribute to content, editing, and SEO across all the brands.

What you’ll be doing
  • Research, analyze, and report on prediction market platforms and U.S. sports books.

  • Write 1,000-5,000-word evergreen articles incorporating E-E-A-T, proprietary data, expert insights, and real-life user experience on promos/products.

  • Update existing articles and pages on site across all brands.

  • Cover, write, and edit content using AI tools for keywords, editing, and streamlining content workflows.

What we’re looking for
  • 2 to 5+ years of professional journalism or digital content creation related to sports books and prediction markets.

  • Expert-level subject matter knowledge on sports books and prediction markets to provide unique insights.

  • Ability to use AI tools to create clear written insights and streamline content.

  • Ability to showcase real-life experience and direct user feedback with promos and products.

  • Experience in content management, on-page updates, and editing.

  • Implementation of SEO best practices to grow audience reach.

Nice to have:
  • Experience with Surfer SEO.

What we offer
  • The opportunity to work with talented colleagues across multiple countries and cultures

  • A high level of ownership and trust in your work

  • Flexibility in how and where you work (depending on location and team setup)

  • Learning and development opportunities as you grow your career

  • The chance to work with products and brands used by millions of sports fans worldwide

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