Jr. Digital Media Public Relations Specialist

Overview

The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation. This role sits at the center of modern PR, SEO, and AI Search visibility. You will cultivate long-term relationships with editors and publishers, pitch compelling story ideas, and orchestrate content placements that drive real business outcomes—brand authority, search trust, AI citations, traffic, and leads.

Rather than writing all content yourself, you operate as a strategist, tastemaker, and editor-in-chief–style leader
—developing story angles, headlines, and media narratives, then collaborating with writers and internal teams to bring those visions to life

Build & Manage Publisher Relationships

• Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications.
• Pitch original, high-value story ideas that align with publisher editorial standards and audience needs.
• Earn consistent publication opportunities through reputation, credibility, and the quality of ideas—not transactional outreach.
• Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority.

Drive Earned Media & AI Search Visibility

• Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites.
• Help clients build trust and authority in the eyes of Google Search and AI search engines.
• Specialize in earning
  AI Search citations and references
  — a core driver of visibility in modern search experiences.
• Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind.

Content Strategy, Ideation & Tastemaking

• Operate like an editor-in-chief: ideate story angles, headlines, themes, and narratives across industries.
• Identify emerging trends, content gaps, and timely opportunities publishers want to cover.
• Build content frameworks and creative direction for writers rather than executing all writing personally.
• Ensure all content aligns with brand voice, authority positioning, and publisher expectations.

Brand & Reputation Building

• Actively build and manage your professional digital footprint so publishers can research and validate your expertise.
• Maintain visibility across social media, blogging platforms, personal websites, and journalism tools (e.g., Muck Rack).
• Establish credibility through a history of high-quality publications and recognizable bylines.
• Represent the company and its publishing network as a polished, authoritative media partner.

Owned Media Network Leadership

• Help manage and grow owned digital publications within our media network (e.g., technology, lifestyle, and niche verticals).
• Develop headline strategies and editorial direction that drive traffic, revenue, and authority for owned sites.
• Use owned media to strengthen personal and organizational credibility with third-party publishers.
• Contribute to positioning our network as award-winning, professional, and industry-respected.

Client Impact & Strategy

• Translate media coverage into measurable client outcomes: visibility, authority, search trust, and lead generation.
• Align publisher placements with broader digital marketing and SEO strategies.
• Leverage your network to secure coverage across virtually any site on the web.
• Help pioneer and scale innovative services in AI SEO and modern digital PR.

Education:

• A Bachelor's Degree:
  All majors welcome!
• GPA: 3.4 or above

Suggested Experience and Skills

• Relationship building and professional networking
• Persuasive communication and pitching
• Brand positioning and…