Fractional Senior Brand Creative Lead

The Role

This role owns the creative output of the brand end to end: the story it tells, the words that carry it, and the finished assets that bring it to life, at the speed the consumer business now requires. It is responsible for all creative.

It is a deliberate combination of skill sets that usually live in two or three people. We need the narrative instinct of a creative director, the writing ability of a copywriter, and the hands‑on production craft of a senior designer who can build the work to a high standard. One person who can find the story, write it, and make it.

This is an individual contributor role. The person in this seat does the work, not just directs it. They report directly to the CEO on an interim basis and operate with a high degree of creative autonomy. There is no CMO or CXO layer above them. They are the creative function.

• Discover and shape the core stories that explain what motivates our customers and what makes our products and intellectual property distinct.
• Develop narrative frameworks and unifying themes that can carry campaigns, launches, and content over time, not one‑off concepts.
• Own the brand's voice and point of view, keeping emotional resonance and coherence consistent across every touchpoint.
• Translate science, product capability, and strategy into stories people can feel, remember, and repeat.

• Write all brand copy across advertising, organic social, website, email, product, and packaging, in both long and short form.
• Craft headlines, taglines, scripts, and body copy that carry a consistent brand voice and move the reader to act.
• Own the brand's written voice and enforce consistency across every channel and touchpoint.
• Edit, sharpen, and elevate copy produced by other contributors and external partners.

• Lead concept development and design execution across digital campaigns, organic social content, and print collateral for new product launches.
• Produce finished, on-brand creative yourself, balancing visual sophistication with functional clarity.
• Support and evolve the Korrus and OIO visual identity systems, keeping consistency while pushing the work forward.
• Prepare final files to vendor specification and manage vendor sourcing and delivery when production requires it.
• Maintain visual continuity across digital, print, packaging, website, and social content.

• Turn high‑level narrative into concrete creative direction, then execute against it.
• Build organic social content and ad creative for the consumer business, adapting by channel and audience while protecting the core story.
• Manage multiple projects at once, tracking deliverables, approvals, and timelines without sacrificing quality.

• Partner with the other creatives on the XDM team, the VP of Strategic Initiatives, the CEO, product, and external partners to synthesize insight into a coherent creative direction.
• Present creative rationale and visual direction to leadership, incorporating strategic and technical input.
• Direct freelancers, contractors, or external agencies when volume requires additional hands, holding the quality bar.

• A storyteller and writer first, with a strong point of view and the ability to make complexity feel clear and human.
• A genuine maker, equally comfortable shaping a narrative and sitting down to write the copy and build the asset yourself.
• Comfortable moving fast, deciding with imperfect information, and raising the creative bar in a dynamic environment.
• Self‑directed, able to own the creative function without a layer of creative management above you.
• A rare profile: someone who can write, design, and produce…