Content Strategist

Lone Rock Point builds and manages digital experiences for public sector and mission-driven organizations, including migrating NASA's website and supporting its streaming service, work that has to serve millions of citizens in plain language and hold up under public scrutiny. We're looking for a Senior Content Strategist who can walk into a legacy site with years of accumulated content sprawl and leave it with a cohesive structure, voice, and governance model that the client's own team can run without us.

You’ll work directly with government clients and our design and development team to take content from audit through migration and beyond. This role suits someone who's as comfortable running a content workshop with high-level stakeholders as they are building information architecture or writing a content model for a custom Word Press block, who can defend a plain-language recommendation to a program office that's used to bureaucratic copy, and who treats documentation and training handoff as part of finishing the job, not an afterthought.

• Lead content strategy engagements from discovery through launch, including content audits, gap analysis, and stakeholder interviews across multiple agency divisions
• Design information architecture and taxonomy for large Word Press installations
• Build content models for custom Word Press blocks and templates in partnership with designers and developers
• Write and enforce editorial guidelines that meet the Plain Writing Act, Section 508, and WCAG 2.1 AA content requirements
• Plan and execute content migrations, including inventorying legacy content and making the call on what gets rewritten, consolidated, or retired
• Facilitate workshops and training sessions that hand off editorial ownership to client content teams
• Use analytics and user research to justify structural and editorial recommendations, not just style preferences
• Partner with content editors across the client's organization to consolidate and organize duplicate or overlapping content and review against established governance standards
• Execute hands-on content creation and editing, including the production of original plain-language copy and the overhaul of legacy pages
• Mentor other content strategists and content-adjacent team members

• 5+ years of experience in content strategy, content design, or a closely related discipline, with a track record of owning strategy rather than executing someone else's
• Experience running full content audits and building information architecture for complex, multi-stakeholder websites
• Working knowledge of Word Press content structures, including custom post types, taxonomies, and block-based editing
• Experience writing and defending content in plain language for a general public audience
• Familiarity with Section 508 and WCAG 2.1 AA accessibility requirements as they apply to content, not just markup
• Experience facilitating workshops or training with non-technical stakeholders
• Strong written communication skills, including the ability to translate research and audit findings into recommendations a client will actually act on
• Ability to work remotely and be self-directed
• Proven ability to manage multiple client engagements at once

• Experience working in an agency, consultancy, or as a contractor
• Content modeling and taxonomy design
• Information architecture and site mapping
• Editorial governance frameworks and style guides
• Content migration planning and legacy content audits
• Analytics tools such as Google Analytics or Parse.ly

• Prior experience with government, public-sector, or highly regulated clients
• Familiarity with digital.gov guidance and the Plain Writing Act of 2010
• Experience with UX writing or content design in a product team setting
• Background in SEO strategy for large institutional websites
• Experience training non-technical staff on Word Press editorial workflows
• Prior experience acting as a mentor or leader on content team
• USWDS content patterns or similar atomic design system approaches

• Legal authorization to work in the United States
• Ability to meet any other requirements for government contracts for which candidates are hired
• Work authorization that doesn't require visa sponsorship, now or in the future
• May be subject to a non-government and/or government background check or security clearance
• Work must be performed in the United States

We tie compensation to…