Head of Content​/Creative Producer; Video

We believe home ownership is one of the most powerful ways people can build long-term wealth. Our mission at Lower is to make that path simpler, more accessible, and more connected.

We’re building a one-stop shop home ownership platform that brings together real estate, mortgage lending, technology, and local expertise. Through Lower’s direct-to-consumer lending business, our nationwide retail branches, and our real estate platform Movoto, we meet people wherever they are in the home ownership journey.

We innovate through technology, but human expertise is what sets us apart. Our approach combines a seamless online experience with experienced people. Whether someone wants to handle most of the process online or work directly with a local loan officer or real estate agent, we’re building a platform that gives them the tools, expertise, and support to move forward with confidence.

Lower is building a lean internal content capability focused on creating premium, authentic, documentary-style content across short-form social, You Tube, and mid-funnel brand storytelling. We’re looking for a Head of Content / Creative Producer to own the strategy, storytelling, and creative direction behind that work. In this role, you'll identify the stories happening across Lower — from CEO and leadership activity to company initiatives, meetings, travel, events, customer stories, employee experiences, and behind-the-scenes moments — and determine how to turn them into content people actually want to watch.

You’ll own the content roadmap from idea through final delivery
: identifying stories, developing concepts, planning productions, preparing and directing subjects, and overseeing the creative execution of each piece.

You’ll work with in-house and freelance cinematographers, videographers, editors, and other creative talent, providing clear creative direction and ensuring the footage, story, edit, graphics, music, color, and final product meet a consistent creative standard. This is not a traditional corporate content or communications role. We’re building a fast-moving, creator-driven content engine that captures what is already happening across the company and turns it into compelling stories with minimal executive lift.

• Own the content strategy and production calendar across Reels/short-form, You Tube, and mid-funnel brand content.
• Develop a strong understanding of what is happening across the CEO, leadership team, and company to continuously identify potential stories.
• Determine which moments and initiatives are worth capturing and the best format, angle, and audience for each.
• Develop concepts and recurring content formats that can become recognizable parts of Lower’s content ecosystem.
• Balance planned productions with the ability to quickly capitalize on spontaneous moments and emerging opportunities.

• Turn company activity, ideas, and moments into clear creative concepts and compelling narratives.
• Create production and shooting briefs that give videographers and cinematographers clear direction on the story, moments, interviews, and footage needed.
• Plan and direct shoots, interviews, day-in-the-life coverage, events, travel, and behind-the-scenes content.
• Prepare executives, employees, customers, and other participants for interviews and filming so they can be natural and effective on camera.
• Direct interviews and productions while creating an environment that captures authentic rather than overly staged moments.
• Work closely with executives while requiring minimal time and preparation from them.

• Provide editors with clear direction on story structure, pacing, tone, and intended…