Content Operations Manager

The Content Operations Manager manages the day-to-day publishing, optimization, and flow of content across national American Red Cross communications channels. This role involves working across multiple publishing and digital asset management systems to ensure content is optimized for audiences, easy to discover, and efficiently shared across teams and platforms.

• Optimize and publish news articles and press releases to redcross.org, including creating key publishing elements such as metadata, URLs, and alternative text.
• Help execute redcross.org editorial strategy, partnering with editorial lead, authors and analyst to increase content visibility through search, AI-driven discovery, and other referral sources.
• Assist national photography and video teams in optimizing, publishing, organizing and sharing visual assets across channels and digital asset management systems.
• Provide operational and surge support to the national photography team during major disaster responses and other high-volume periods.
• Serve as an “air-traffic controller” for content during major national disaster operations, coordinating sharing of content across multiple teams and channels.
• Identify opportunities to repurpose and share content across channels, connecting teams with relevant stories, visuals and other assets.
• Create content workflows, documentation and processes to make publishing and content sharing more efficient and consistent.
• Assist with planning and pre-production for national photography shoots, including meeting with internal stakeholders, gathering information and coordinating shoot logistics.

• Bachelor’s Degree in Communications, Marketing, Journalism, or another related field.
• Minimum five years of experience in content management, digital publishing, editorial operations, or a related field.
• Experience publishing and managing content within a website content management system (CMS) and/or digital asset management (DAM) system is required.
• Hands-on production experience in photography, videography and/or editorial writing is strongly preferred.
• Expertise in how to optimize digital content for audiences and channels, including SEO, accessibility, and AI-driven search and discoverability.
• Strong organizational and project management skills, including the ability to coordinate multiple content streams, deadlines, and stakeholders at once.
• Ability to build, document and manage clear workflows and identify opportunities to improve processes.
• Comfortable learning and working across multiple content management systems, digital platforms and project management tools.
• Excellent verbal and written communication skills with strong attention to detail and the ability to multitask in a fast-paced environment.
• Ability to work collaboratively across editorial, photo, video, social media and other communications teams.

• Content Management
• Digital Publishing Platforms
• Editorial Operations
• Website Content Management System
• Digital Asset Management
• Photography Production
• Videography Production
• Editorial Writing
• Search Engine Optimization
• Content Accessibility
• AI-driven Search Optimization
• Project Management
• Workflow Management Skills
• Process Improvement
• Content Coordination
• Multichannel Content Strategy
• Digital Platforms
• Content Optimization
• Stakeholder Coordination

English