Packaging Designer
Listed on 2026-08-15
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Design & Architecture
Graphic Designer, Creative Design / Digital Art
About the Role
Packaging Designer
At Blue Marble, we create innovative toys and experiences that inspire curiosity, creativity, and lifelong learning for kids-and kids at heart-around the world.
We're seeking a talented Packaging Designer to create engaging, consumer-focused packaging that brings our products and brands to life. Working cross-functionally with Product Development, Marketing, Industrial Design, Operations, and manufacturing partners, you'll lead packaging projects from concept through production, ensuring designs are visually compelling, brand-aligned, and production-ready.
The ideal candidate combines strong creative vision, technical expertise, and exceptional attention to detail, with the ability to manage multiple projects in a fast-paced, collaborative environment.
What You’ll DoCore Responsibilities:
- Lead packaging and product design projects from concept through final production, delivering visually compelling, production-ready solutions that support successful product launches.
- Conceptualize and design innovative consumer product packaging, merchandising displays, POP materials, product renderings, mock-ups, and other print and digital marketing assets.
- Develop packaging systems, sub-brands, and visual identities that strengthen brand recognition while maintaining consistency across product lines.
- Translate consumer insights, competitive research, retailer requirements, and market trends into packaging designs that drive customer engagement and purchasing decisions.
- Collaborate closely with Product Development, Marketing, Engineering, Operations, Regulatory, and other cross-functional teams throughout the product development lifecycle.
- Ensure packaging designs meet functional, manufacturing, regulatory, retail, and customer requirements while supporting business objectives.
- Prepare accurate, production-ready artwork, print files, and specifications for domestic and international manufacturing partners.
- Create and maintain packaging dielines, layouts, print-ready artwork, color standards, and technical production documentation.
- Review proofs, press files, production samples, and pre-production materials to ensure quality, accuracy, and brand consistency.
- Partner with printers, packaging suppliers, manufacturers, photographers, illustrators, and external vendors to resolve artwork and production challenges.
- Create high-quality product photo manipulations, lifestyle imagery, renderings, and illustrations for packaging and marketing materials.
- Art direct and edit product photography and visual assets used across packaging and promotional materials.
- Present packaging concepts, creative strategies, and design recommendations to internal stakeholders and leadership.
- Participate in product ideation sessions and contribute creative solutions for new product development and innovation initiatives.
- Maintain digital asset libraries, brand standards, templates, and packaging documentation to ensure consistency across all products.
- Identify opportunities to improve packaging effectiveness, manufacturing efficiency, sustainability, and customer experience through thoughtful design.
- Utilize emerging design technologies and AI-assisted creative tools, where appropriate, to improve workflow efficiency while maintaining high creative standards.
- Stay current on design trends, print technologies, packaging materials, consumer preferences, and competitive products.
- Manage multiple concurrent projects while balancing competing priorities and meeting aggressive product launch schedules.
- Participate in peer design reviews, provide constructive feedback, and contribute to continuous improvement within the creative team.
- Expert-level proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
- Strong portfolio demonstrating exceptional packaging design, typography, branding, illustration, composition, and photo manipulation.
- Experience preparing production-ready artwork for commercial printing and packaging manufacturing.
- Thorough understanding of print production processes, color management, prepress, packaging specifications, and dielines.
- Experience collaborating with…
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