Senior Manager - Store Design

## Senior Manager - Store Design Apply locations:
USCA  USA  California  Costa Mesa HQ - VAN:
USCA  USA  New Hampshire  Stratham Domain Dr HQ - TBLtime type:
Full time posted on:
Posted Todayjob requisition :
R-At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity.  So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or
** What will you do?
** A day in the life of a Senior Manager, Store Design at VF looks a little like this.

As a cross-brand Store Design leader on the VF Real Estate and Construction team, you will translate brand-led creative direction into scalable, buildable, and commercially relevant retail environments across VF’s portfolio. This role is accountable for executional design leadership, technical design development, and project-level delivery in partnership with Real Estate, Construction, Visual Merchandising, Merchandising, Operations, external agencies, vendors, and construction partners.

The strategy, consumer narrative, brand voice, and creative guardrails sit with each brand and the Brand Creative leader under the CMO organization. This role partners closely with those brand and creative leaders to ensure every store, fixture program, environmental element, and physical retail expression is executed with fidelity to the approved brand strategy while meeting construction, budget, schedule, operational, and scalability requirements.

This is a cross-brand role, not a role dedicated to one brand. The Senior Manager will flex across assigned VF brands and formats, bringing strong retail design judgment, disciplined execution, and a practical understanding of how concepts move from creative intent to physical space.

Let’s break down that day-in-the-life a bit more.
* Translate brand-led creative strategy, design principles, and consumer experience direction into executable retail design solutions across assigned VF brands.
* Partner with brand leadership and Brand Creative leaders under the CMO organization to understand the intended consumer narrative, brand voice, creative guardrails, and priorities for each concept or project.
* Lead design development and execution strategies in partnership with Real Estate and Construction, ensuring concepts can be delivered within approved scope, budget, timing, lease conditions, code requirements, and field realities.
* Create, review, and refine architectural plans, space plans, fixture plans, reflected ceiling plans, interior elevations, material palettes, environmental graphics, and related design documentation.
* Manage the handoff from approved brand direction to project execution, ensuring the final built environment reflects the approved brand intent without shifting strategic ownership away from the brand.
* Collaborate cross-functionally with Visual Merchandising, Merchandising, Retail Operations, Marketing, Procurement, Finance, Real Estate, Construction, vendors, and external design partners to support aligned project delivery.
* Prepare design presentations, regional store guidelines, fixture packages, project briefs, and approval materials that help leaders and partners make clear decisions.
* Support prototype development, remodels, refreshes, shop-in-shops, partner retail concepts, fixture programs, value engineering, and scalable rollout solutions across brands and retail formats.
* Act as the design execution liaison between brand creative teams, Real Estate, Construction, vendors, fabricators, agencies, and subcontractors, including site and vendor visits as needed to review fabrication, installation, and quality.
* Identify risks, dependencies, cost pressures, timeline concerns, and execution…