Lead Graphic Designer, Packaging

Position Overview

As Lead Graphic Designer, Packaging, you will serve as a senior individual contributor and packaging design expert within our in-house Creative Studio. You will lead packaging design initiatives across a portfolio of brands, providing creative direction and hands-on design execution from early concept through production-ready artwork.

In this role, you will establish and evolve packaging design systems, translate brand and business strategies into compelling consumer experiences, and guide cross-functional teams and external partners toward high-quality execution. You will partner closely with Brand Marketing, Packaging Development, Regulatory Affairs, Labeling, and production partners to ensure packaging is distinctive, consumer-centered, technically feasible, compliant, and consistent with brand standards.

You will support new product launches, renovations, line extensions, and ongoing packaging updates while helping improve design quality, consistency, and ways of working across the portfolio. The ideal candidate combines strong conceptual thinking and exceptional design craft with deep knowledge of packaging production, print processes, and the consumer-packaged goods environment.

• Lead the creative development and execution of packaging design projects across multiple brands and product categories, ensuring alignment with brand guidelines, consumer insights, and business objectives.
• Conceptualize and develop innovative packaging solutions for new product launches, renovations, line extensions, and promotional initiatives.
• Create visually compelling packaging that effectively communicates product benefits, enhances shelf presence, and supports consumer decision-making.
• Translate brand strategy and marketing objectives into impactful packaging design systems, visual assets, and scalable design solutions.
• Evolve and refine packaging design systems over time to maintain relevance, differentiation, and consistency across the portfolio.
• Ensure all creative work is delivered to a high standard while balancing brand, commercial, technical, regulatory, and production requirements.
• Prepare, adapt, and review production-ready packaging artwork across a variety of formats and substrates.
• Ensure packaging designs comply with brand standards, regulatory requirements, labeling needs, and print production specifications.
• Partner with packaging engineers, printers, pre‑press partners, and production suppliers to ensure accurate execution from concept through final production.
• Support packaging updates, product renovations, claims changes, and other artwork revisions as required.
• Maintain organized design files, templates, and packaging asset libraries to support consistency, efficiency, and long‑term brand stewardship.
• Serve as a key creative partner to Brand Marketing, Product Development, Packaging Engineering, Regulatory Affairs, Labeling, and Commercial teams.
• Collaborate with internal stakeholders to define project objectives, understand consumer needs, and respond to category and business dynamics.
• Incorporate consumer insights, market trends, and competitive analysis into packaging concepts and design recommendations.
• Brief and art direct supporting visual assets, including photography, illustration, renders, and graphics, ensuring alignment with brand identity.
• Guide external agencies, printers, pre‑press partners, and suppliers to support high‑quality, consistent project delivery.
• Provide creative guidance to internal partners and help promote design quality, consistency, and best practices across packaging work streams.
• Stay current with packaging design trends, materials, printing technologies, digital tools, and sustainability best practices.
• Identify opportunities…