Physician Liaison Manager

Physician Liaison Manager Position Summary

The Physician Liaison Manager is responsible for leading and executing physician outreach, referral development, and provider engagement strategies across multiple markets. This individual will oversee a team of Physician Liaisons while personally cultivating relationships with referring providers, healthcare organizations, hospitals, and community partners to drive patient referrals and support continued business growth.

The ideal candidate is an experienced healthcare sales and relationship management professional with strong leadership abilities, exceptional communication skills, and a proven track record of increasing physician referrals and expanding market presence. This position serves as the bridge between physicians, clinical operations, executive leadership, and the communities we serve.

CUC Inc. is a publicly traded global healthcare services organization, founded in Japan in 2014 and listed on the Tokyo Stock Exchange Growth Market. CUC operates with a clear mission:
Creating Hope Through Healthcare - partnering with physicians to build sustainable, patient centered care models supported by strong operational and clinical infrastructure. Over the past decade, CUC has expanded internationally, working with thousands of healthcare professionals and global partners across Japan, Southeast Asia, and the United States.

In the United States, CUC is focused on expanding office-based and outpatient interventional care platforms, including OBL programs. Individuals who join CUC will partner with a well-capitalized organization that values clinical leadership, program development, and the opportunity to help shape the next generation of outpatient interventional care.

• Recruit, hire, onboard, train, coach, and develop a high-performing team of Physician Liaisons.
• Establish individual and team performance goals aligned with organizational growth objectives.
• Conduct regular one-on-one meetings, ride-alongs, coaching sessions, and performance evaluations.
• Monitor territory coverage and adjust assignments based on market opportunities.
• Foster a culture of accountability, collaboration, professionalism, and continuous improvement.
• Develop standard operating procedures, outreach strategies, and best practices for physician engagement.

• Develop and execute strategic physician outreach plans that increase referral volume and strengthen market presence.
• Identify new referral opportunities through market analysis and competitive intelligence.
• Build long-term relationships with:
  • Primary Care Physicians
  • Specialists
  • Hospital systems
  • Independent physician practices
  • Urgent Care Centers
  • Skilled Nursing Facilities
  • Home Health agencies
  • Community organizations
• Represent the organization at networking events, conferences, medical society meetings, and community outreach events.
• Develop territory growth plans and identify underserved referral markets.

• Serve as the primary relationship manager for referring physicians and their office staff.
• Conduct regular in-person visits to physician offices to educate providers on services, treatment options, referral processes, and patient outcomes.
• Resolve physician concerns promptly while maintaining exceptional customer service.
• Ensure referring providers receive timely communication regarding patient care and referral status.
• Maintain consistent follow-up to strengthen provider loyalty and satisfaction.

• Collaborate with Marketing to develop promotional materials, presentations, educational programs, and provider communications.
• Coordinate physician education events, lunch-and-learns, grand rounds, and community seminars.
• Promote new physicians, specialties, procedures, and service lines.
• Increase brand awareness throughout assigned markets.

• Monitor referral trends, conversion rates, physician activity, and territory performance.
• Utilize CRM software to document physician interactions and track opportunities.
• Analyze referral data to identify growth opportunities and areas requiring…