Director, Digital Customer Experience, Neuroscience

## Director, Digital Customer Experience, Neuroscience Postuler:
Cambridge (US):
Temps complet:
Offre publiée hier:
R-22447
** Titre :
** Director, Digital Customer Experience, Neuroscience
** Société:
** Ipsen Biopharmaceuticals Inc.
** A propos d'Ipsen:
** Ipsen est un groupe biopharmaceutique mondial de taille moyenne, spécialisé dans les médicaments transformateurs dans trois aires thérapeutiques : l'oncologie, les maladies rares et les neurosciences. Forts de près de 100 ans d'expérience en développement, avec des Hubs mondiaux aux États-Unis, en France et au Royaume-Uni, nous focalisons nos efforts là où les besoins médicaux non satisfaits sont import ants, grâce à la recherche et à l'innovation.

Nos équipes passionnées, présentes dans plus de 40 pays, se concentrent sur l'essentiel et s'efforcent chaque jour d'apporter des médicaments aux patients dans 88 pays. Nous construisons un environnement de travail qui met en avant un leadership centré sur l'humain et favorise une culture de collaboration, d'excellence et d'impact. Au sein d’Ipsen, chaque individu est encouragé à être soi-même, à grandir et à s’épanouir aux côtés du succès de l'entreprise.

Rejoignez-nous dans notre démarche vers une croissance durable, en créant un impact réel sur les patients et la société.

Pour plus d'informations, visitez notre site web à l'adresse
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** Description de l'emploi :
** Ipsen’s Neuroscience franchise has been expanding through both organic growth and in preparation for a potential launch in migraine.  There is a critical need for excellence in both strategic planning and in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and innovate for patients in complex and competitive therapeutic areas.

The Director, Digital Customer Experience (Omnichannel Marketing), Neuroscience is a critical member of the marketing team, responsible for defining and executing the digital approach and omnichannel engagement strategy/execution across the portfolio, which includes current approved indications for Dysport and potential approval for preventive treatment of migraine.

This role leads and manages digital assets, tools, and omnichannel engagement to deliver measurable business impact, including:
* Creation and management of compelling assets to drive engagement and action
* Orchestration of integrated customer experiences across personal, non-personal, and digital channels for healthcare providers, patients, and caregivers
* Measurement, assessment and optimization of these experiences to ensure ongoing effectiveness and impact

This role requires deep expertise in omnichannel marketing, marketing technology, data and analytics, and campaign orchestration, as well as the ability to partner with brand teams and cross-functional partners to translate brand strategy into seamless engagement. The ideal candidate will have a strategic mindset, appreciation of good creative, strong technical/analytical skills, and a passion for using channel innovation to make a difference in the lives of patients and the HCPs who treat them.
** Main Responsibilities
**** Asset, Platform & Capability Management
*** Own the strategy, development, prioritization, and lifecycle management of omnichannel assets, platforms, and related customer engagement capabilities across the U.S. Neuroscience portfolio.
* Develop differentiated digital capabilities that enable personalized customer engagement, including segmentation, next-best-action decisions, patient identification, and other emerging engagement capabilities.
* Partner across internal teams and external agencies to define requirements, implement…