Demand Generation Lead Job Northern Kentucky USA,Education / Teaching

Position: Growth / Demand Generation Lead
Location: Northern

The mission

Find repeatable sources of qualified demand without hiding behind vanity metrics or test traffic.

What you will own

Own paid, lifecycle, partner, and content experiments.
Define channel economics and instrumentation.
Improve offers and landing experiences.
Connect campaigns to activation and retained revenue.
Report what worked, what failed, and why.

What success looks like

Attribution connects source to retained customer.
At least one channel has understood economics.
Qualified pipeline grows without demo and test inflation.
Weak channels are stopped quickly and cleanly.

What we are looking for

Evidence of building pipeline in early-stage B2B SaaS.
Strong experiment design and analytics.
Hands-on campaign execution.
Commercial writing and offer judgment.

Helpful, not mandatory

SMB acquisition.
Google Ads and lifecycle email.
Partner marketing.
Post Hog, GA4, and CRM attribution.

Compensation

The base salary range is $110,000-$155,000 USD for a US-remote employee. Final compensation will reflect role level, location policy, experience, benefits, variable compensation where applicable, and equity. Contractor arrangements are scoped separately.

How we evaluate

We use the same core evidence for every candidate: comparable outcomes, ownership, customer judgment, role skill, communication, and learning velocity. The process normally includes a short screen, a paid and bounded work sample, structured interviews, and reference checks.

Example paid work sample:
Create a 60-day acquisition plan from a fixed budget and funnel snapshot, including ICP, offer, measurement, stop rules, and expected learning.

Your first 90 days

First 30 days:
Audit the funnel and establish attribution.

By 60 days:
Run the highest-value experiments.

By 90 days:
Demonstrate a scalable signal or close weak channels with clear evidence.