Sr Mgr Social Platform Lead - YouTube

Location: Northern

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road.##
** Your Opportunity, Your Team
** The Senior Manager Social Platform Lead - You Tube leads the strategy, programming, operations, and performance optimization of QVC’s You Tube presence. You’ll shape how customers discover QVC content, products, personalities, and stories across one of the world’s most influential video platforms.  You’ll turn business priorities, customer insights, seasonal moments, and content opportunities into a clear You Tube growth plan.

Your work will help increase discoverability, watch time, audience engagement, subscriber growth, traffic, conversion, and revenue contribution through ad share and affiliate activity.  You’ll lead through influence across creative, production, social, merchandising, programming, paid media, marketing, and analytics teams. You’ll also guide agency and vendor partners, build a strong organic relationship with Google, and establish the priorities, standards, and performance routines that help teams deliver high-quality work with speed and consistency.  

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** Where You'll Work
** This role is hybrid and will require you to be onsite at West Chester, PA several days per month. Onsite days are predetermined and standard across the company.  Job seekers must reside in one of the following states to be considered:
Pennsylvania, New Jersey, or Delaware. Relocation assistance is not available for this role.  ##
** What You'll Do**
* ** Set and evolve
** QVC & HSN's You Tube channel strategy, including content pillars, audience priorities, publishing approach, growth opportunities, and success measures.
* ** Translate
* * brand, customer, programming, product, and commercial priorities into an integrated You Tube content calendar covering tentpole moments, live and social commerce priorities, product storytelling, and always-on programming.
* ** Lead
* * channel performance management across impressions, click-through rate, views, watch time, average view duration, audience retention, engagement, subscriber growth, traffic, conversion, and revenue contribution.
* ** Optimize
* * titles, descriptions, thumbnails, playlists, metadata, content packaging, publishing cadence, community features, and channel architecture through structured testing and performance analysis.
* ** Direct
* * cross-functional execution with creative, production, social, merchandising, programming, paid media, marketing, and analytics partners, ensuring content is designed for You Tube audiences rather than simply repurposed from other channels.
* ** Use
* * You Tube Studio, competitive benchmarking, audience behavior, and market trends to identify content opportunities, diagnose performance issues, and recommend changes to channel strategy.
* ** Influence
* * internal stakeholders and maintain QVC’s organic relationship with Google, ensuring You Tube standards and platform best practices are consistently applied.
* ** Manage
* * agency, vendor, and other external partner relationships, including briefs, priorities, feedback, timelines, quality standards, and performance expectations.
* ** Support
* * budget planning, resource prioritization, content investment decisions, and tracking of You Tube-related revenue or commercial goals.
* ** Coach and guide
** team members, agency partners, and other resources supporting You Tube execution while establishing workflows that improve speed, quality, accountability, and consistency.
* ** Present
* * channel performance, insights, risks, and recommendations to stakeholders and…