Head of Finance

ELOREA is seeking a Head of Finance to lead financial planning, analysis, forecasting, and strategic finance across our growing global business.

This is a highly hands-on role for someone who can operate as both a strategic thought partner and an exceptional financial operator. The Head of Finance will work closely with the CEO and leadership team to translate company strategy into financial plans, ensure teams remain accountable to budgets and targets, manage cash and capital planning, and provide leadership with the financial visibility needed to make better decisions.

This person will serve as the financial connective tissue across ELOREA — partnering with Retail, E-commerce, Marketing, Operations, Product, Korea, and other functions to understand performance, identify risks and opportunities, and ensure the company grows responsibly.

ELOREA works with external accounting, finance, tax, and other professional service firms in both the United States and Korea. The Head of Finance will be the primary internal owner of the company's financial planning and performance while coordinating closely with these external partners.

We are looking for someone who thrives in a startup environment: highly analytical, adaptable, resourceful, willing to roll up their sleeves, and excited to build the finance function alongside the company.

Financial Planning & Analysis

• Own ELOREA's annual budgeting, forecasting, and long-range financial planning processes.
• Build and maintain detailed financial models across revenue, gross margin, operating expenses, headcount, inventory, cash flow, and other key drivers.
• Maintain rolling forecasts that give leadership clear visibility into expected performance and future capital requirements.
• Develop scenario and sensitivity analyses to support strategic decisions, investments, hiring, expansion, and other major company initiatives.
• Analyze actual performance against budget, forecast, and prior periods and clearly communicate key variances and recommended actions.
• Develop financial models and business cases for new stores, markets, products, partnerships, and other growth opportunities.

Cash Flow & Capital Planning

• Own short- and long-term cash flow forecasting and liquidity planning.
• Maintain clear visibility into cash requirements, working capital, inventory commitments, accounts payable, and expected collections.
• Partner with Operations on inventory purchasing and demand planning to balance product availability with responsible working capital management.
• Identify potential liquidity risks early and provide leadership with actionable recommendations.
• Support financing activities, including equity raises, debt facilities, and other capital strategies.

Business Partnership & Accountability

• Serve as the primary finance partner to leaders across Retail, Marketing, Operations, E-commerce, Product, and international markets.
• Translate company-level financial targets into departmental budgets, KPIs, and operating plans.
• Conduct regular reviews with department leaders to track performance against budgets and objectives.
• Help teams understand the financial implications of their decisions and identify opportunities to improve revenue, margins, and efficiency.
• Ensure department leaders have accurate, timely financial information and remain accountable to approved budgets.
• Proactively identify areas of overspending, underperformance, or financial risk and work cross-functionally to develop corrective action plans.
• Act as the financial "glue" between departments, ensuring operating plans collectively support the company's overall financial objectives.

Management & Board Reporting

• Own monthly and quarterly management reporting packages.
• Prepare financial materials for Board of Directors meetings, including performance reporting, forecasts, cash outlook, KPIs, and strategic analyses.
• Partner with the CEO and leadership team to prepare investor presentations, fundraising materials, and strategic financial narratives.
• Prepare quarterly investor updates and other investor communications.
• Ensure financial reporting is clear, concise, accurate, and decision-oriented rather than simply reporting historical results.

Investor Relations & Strategic Finance

• Support the CEO in managing relationships with existing and prospective investors.
• Maintain investor data, financial materials, capitalization analyses, and fundraising models.
• Support due diligence processes for equity financings, debt facilities, strategic transactions, and other corporate initiatives.
• Help communicate ELOREA's financial performance, growth strategy, unit economics, and long-term opportunity to investors and other stakeholders.
• Maintain financial models around capitalization, dilution, fundraising scenarios, and potential strategic outcomes.

International Finance

• Coordinate closely with ELOREA's Korean finance, accounting, tax, and operational partners.
• Help consolidate financial performance across U.S. and international entities and markets.
• Maintain…