GSK HCP Insights Lead, HIV Prevention; PrEP

About ViiV Healthcare

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV.

We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated.

ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients.

Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

This role will report to the Director, US Market Research & Competitive Intelligence within the Insights & Analytics team. This role is accountable for generating decision-relevant insights that inform US HIV PrEP strategy and commercial decision-making. The role partners closely with Brand, Medical, Market Access, Customer Experience, Portfolio Strategy, and other cross-functional stakeholders to understand business needs, translate them into actionable research objectives, and deliver evidence-based recommendations that support business decisions.

The role leads HCP primary market research from study design through execution, vendor management, analysis, and insight delivery. In addition to primary research, the role is expected to integrate evidence from multiple sources to develop a comprehensive understanding of customer needs, market dynamics, and business opportunities. This role will be based out of Durham, NC and may be considered for a domestic relocation package.

Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org)

Business Partnership & Insight Support Serve as a strategic insights partner to Brand, Medical, Market Access, Customer Experience, Portfolio Strategy, and other cross-functional stakeholders Translate business needs and insight gaps into clear research objectives and actionable research plans that support key business decisions Provide objective, evidence-based perspectives and recommendations to support strategic and tactical decision-making Primary Market Research Leadership Lead qualitative and quantitative primary market research with HCPs to support US HIV PrEP initiatives Design and execute a range of research programs, including ATU studies, brand tracking, segmentation, customer journey research, message and positioning testing, and opportunity assessments Manage external research vendors across study design, fieldwork, analysis, and reporting, ensuring methodological rigor, quality execution, budget stewardship, timely delivery, and compliance with internal governance requirements Insight Integration & Communication Integrate findings across primary market research, competitive intelligence, syndicated data, claims data, epidemiology, customer feedback, and other relevant sources to develop a comprehensive evidence base and maximize the value of existing information Translate research findings into clear business implications, strategic recommendations, and actions for stakeholders Operational Excellence Manage multiple concurrent research initiatives and competing stakeholder priorities while…