Tasting Room Asst Manager

Position Summary

Reporting to the Director of Tasting Rooms, the Assistant Tasting Room Manager is responsible for helping lead the daily operations of the tasting room while creating an exceptional luxury hospitality experience that reflects the heritage, quality, and values of Wente Family Estates.
This is a hands-on leadership role responsible for developing people, driving sales performance, executing operational excellence, and ensuring every guest leaves feeling welcomed, connected, and inspired by our wines and our story.
The Assistant Tasting Room Manager serves as a visible floor leader who coaches associate’s in real time, builds a culture of accountability, and consistently raises the standard of service. This role works collaboratively across Hospitality, Wine Club, Marketing, Culinary, Events, and Winery Operations to deliver memorable guest experiences while supporting the growth of the Direct-to-Consumer business.
Successful leaders demonstrate professionalism, humility, urgency, and a passion for hospitality. They inspire their teams through servant leadership, embrace continuous improvement, and lead by example in every guest interaction.

Wine is evolving, and so is the guest experience. This role is about bridging heritage and modern hospitality, ensuring every visitor feels connected to the winery's story while creating memorable, welcoming experiences that resonate with today’s consumers.

As an Assistant Tasting Room Manager, you'll play a key role in bringing the brand to life through guest engagement, team leadership, and operational excellence. For the right candidate, this is an opportunity to gain hands-on management experience, build meaningful relationships with guests and colleagues, and develop the skills needed to grow a successful career in the wine industry.

You’ll have the chance to make a direct impact on the tasting room experience, contribute to business growth, and help shape how one of America's most storied wineries connects with both loyal customers and the next generation of wine enthusiasts.

• Lead the tasting room floor by example while maintaining exceptional hospitality standards.
• Foster a culture where every guest feels genuinely welcomed, valued, and personally connected to the Wente Family Estates story.
• Ensure every guest receives a memorable, personalized experience that exceeds expectations.
• Coach associates in real time to elevate hospitality, storytelling, and wine presentation.
• Resolve guest concerns professionally while creating positive recovery experiences.
• Maintain luxury hospitality standards throughout all guest touchpoints.
• Protect and elevate the Wente Family Estates brand through consistent execution.

• Assist in the daily operation of the tasting room, ensuring efficient, organized, and profitable operations.
• Support opening and closing procedures.
• Ensure all Standard Operating Procedures are followed.
• Monitor labor and staffing levels to maximize guest service while managing labor costs.
• Assist with scheduling and shift assignments based on business demands.
• Ensure proper cash handling, POS accuracy, inventory controls, and financial accountability.
• Maintain cleanliness, organization, merchandising, and visual presentation throughout the property.
• Oversee reservation flow utilizing Tock and Commerce7 to maximize guest experiences.
• Assist with inventory counts, transfers, ordering, and wine allocations.

• Drive achievement of monthly, quarterly, and annual sales goals.
• Coach associates to increase Average Order Value (AOV), wine sales, and club conversions through storytelling and personalized recommendations.
• Support execution of…