AI-First Growth Manager, Equestrian E-Commerce

Overview

Do you ride horses AND build with AI? Schneiders Saddlery is hiring a Growth Manager who combines equestrian passion with AI-builder technical skills to own our complete customer acquisition engine.

Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through , offering value-priced, quality tack, blankets, boots, and rider apparel.

We are positioned to dominate the digital transformation of a $12B global market (only 30% e-commerce penetration today, growing 25% annually). We need someone who understands both horses and modern growth technology.

This isn't a standard growth marketing role. We require TWO things most roles don't:

Own the complete customer acquisition engine -- full-stack growth:

• Paid Acquisition:
  Google Ads, Meta, Pinterest, Tik Tok, influencer partnerships
• Platform Optimization:
  Shopify merchandising, UX, CRO, A/B testing
• SEO Strategy:
  Content-to-conversion mapping, product page optimization
• Amazon Execution:
  Channel strategy, agency management, marketplace growth
• Analytics: CAC tracking, LTV modeling, attribution, cohort analysis
• AI Systems:
  Build and deploy automations, agentic AI, rapid prototyping

• Manage six-figure ad budgets across multiple channels
• Build and execute A/B testing roadmaps for Shopify site
• Optimize conversion rates and reduce customer acquisition costs
• Build and deploy AI-powered automations for marketing operations
• Conduct data analysis and present insights to leadership
• Collaborate with Creative, Retention, and Sales teams
• Manage external agencies (paid search, paid social, Amazon)
• Apply equestrian knowledge to messaging, creative, and product strategy

• Acquire 10, new customers at target CAC
• Drive $2M-4M in incremental revenue
• Improve site conversion rate by 50-100 basis points
• Launch 2-3 new profitable marketing channels
• Scale Amazon to $500K-1M+ revenue
• Deploy AI systems that automate 20-30 hours/month of manual work

• Active or former equestrian (rider, horse owner, or deep enthusiast)
• 5-7 years in growth marketing, performance marketing, or DTC e-commerce
• Portfolio of AI tools/automations you've BUILT (not just used)
• Hands-on Shopify (or similar e-commerce platform) experience
• GA4 and SQL for analytics
• Paid advertising expertise (Google Ads, Meta Ads)
• CRO and A/B testing methodology knowledge
• Growth mindset: admits mistakes quickly, always learning

• Horse owner or active rider (any discipline)
• Built production AI systems or deployed agents
• "Vibe coding" practice (using Claude/ChatGPT to build things daily)
• Experience in niche/community-focused brands
• Systems-thinking: builds processes that run without you

• We Own the Outcome:
  Takes responsibility, no excuses
• We're In It With You:
  Relationships over transactions
• We Keep Growing:
  Curious, always improving
• We're Built to Last:
  Long-term thinking, systems over workarounds

• Base Salary: $,000 (based on experience)
• Performance Bonus: 20-30% of base (tied to growth metrics)
• Total Compensation: $,000
• Health, dental, vision insurance
• 401(k) with company match
• Professional development budget
• AI tools and software budget
• Remote-friendly/hybrid work options

Year 1:
Growth Manager Year 2-3:
Senior Growth Manager / Associate Director Year 3-5:
Director of Growth / VP of Marketing

Start Date: Spring 2026

Location: Chagrin Falls, OH (remote/hybrid options available)

Schneiders Saddlery is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

| Value-Priced Horse Supplies Since 1948 Automate Everything. Develop Everyone.