Vice President, Product Management & Digital Experience

T he Vice President of Product Management & Digital Experience provides strategic leadership for the credit union's portfolio of member-facing products, digital channels, and business applications, and related employee-facing tools. This role serves as the business owner for assigned platforms, ensuring they align with organizational strategy, enhance the member experience, improve operational efficiency, and support long-term growth.

The Vice President manages product strategy, business process optimization, digital adoption, vendor partnerships, and continuous improvement initiatives while serving as the primary liaison between business units and Information Technology to ensure business needs are effectively translated into technology solutions.

• In collaboration with senior leadership, develop and execute the credit union's product management strategy for deposit & loan products, member-facing digital products, business applications, and member-facing technologies.
• Serve as the business owner for assigned products and platforms throughout their lifecycle.
• Establish product roadmaps aligned with organizational objectives.
• In partnership with Management peers, evaluate new technologies and product enhancements that improve member experience and operational effectiveness.
• Monitor product performance, adoption, and business outcomes using established metrics.
• Monitor market trends, customer behavior, and competitor offerings to ensure products remain competitive.
• Navigate the regulatory environment, ensuring compliance and disclosure of products and services.

• Identify opportunities to improve member acquisition, engagement, retention, and digital self-service.
• Lead business process redesign and workflow optimization initiatives.
• Analyze operational performance and user behavior to identify improvement opportunities.
• Establish KPIs and dashboards to measure product performance and digital adoption.
• Champion continuous improvement across member and employee experiences.

• Mobile and online banking
• Loan Origination
• Digital Account Opening
• AI & Automation Platforms
• Appointment Scheduling
• Document Management
• Process Automation related to Member Experience
• Member Communication Platforms

• Business configuration
• Workflow design
• User acceptance testing
• Training and adoption
• Business documentation
• Performance reporting

• Research emerging financial technologies and industry trends.
• Develop business cases and ROI analyses for strategic investments in digital member platforms
• Lead cross-functional initiatives supporting organizational priorities.
• Develop and support procedures and related governance processes for business application enhancements.
• Partner with Operations, Retail, Lending, Marketing, Finance, Risk Management, and Information Technology to deliver business solutions.

The Vice President of Product Management & Digital Optimization serves as the business owner of assigned products, digital platforms, and business applications. Information Technology serves as the technical owner responsible for maintaining the technology environment that supports those solutions.

Responsible for:

• Product strategy and roadmap development
• Business requirements and prioritization
• Business configuration and workflow design
• Process optimization
• User acceptance testing
• Change adoption and training
• Product performance measurement
• Business analytics and reporting
• Digital experience and member journey optimization

Responsible for:

• Technical administration of systems and applications
• Infrastructure, hosting, and system availability
• Cybersecurity and information security controls
• Identity and access management
• API development and system integrations
• Database and network administration
• Disaster recovery and business continuity
• Technical support and issue resolution
• Software deployment and technical change management
• Regulatory technology compliance

This role partners closely with Information Technology to deliver business solutions while maintaining clear accountability between business ownership and technical ownership. The Vice President defines business priorities, functional requirements, and desired outcomes, while Information Technology designs, secures, implements, and supports the underlying technical solutions.

Fiserv DNA, Meridian Link, Clutch, and Eltropy

Education

• Bachelor's degree in Business Administration, Finance, Marketing, Information Systems, or related experience.
• Master's degree preferred.

• Seven to ten years of progressive leadership experience in financial services, product management, digital banking, operations, or…