Sr. Director, Demand and Digital Marketing Elastic

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter.

By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

Elastic is on a mission to make data work for everyone. Our Search AI Platform powers mission-critical solutions across Enterprise Search, Observability, and Security, helping organizations unlock the full value of their data.

As buying behaviors evolve and AI fundamentally changes how customers discover, evaluate, and purchase technology, we're reimagining how digital experiences and integrated campaigns accelerate business growth.

We are seeking a transformational Senior Director, Demand and Digital Marketing to redefine customer engagement, demand creation, and revenue growth at Elastic in the AI era. Moving beyond basic program optimization, you will shape our digital strategy, modernize the marketing operating model, and build an AI-enabled organization that delivers measurable business impact.

As a senior member of the Marketing Leadership Team reporting into the CMO, you'll lead a global organization of experienced marketing leaders while partnering closely with Product Marketing, Web, Sales, Revenue Operations, Product, Customer Success, and Executive Leadership to influence GTM strategy and accelerate pipeline growth.

• Digital Strategy & Demand Generation:
  Execute Elastic's global digital strategy across paid media, integrated campaigns, and lifecycle email marketing. Build an AI-powered, automated demand engine using predictive analytics to maximize pipeline across channels, replacing legacy approaches with data-driven experiences that improve customer engagement, pipeline velocity, and marketing efficiency.
• Digital Experience & Marketing Innovation:
  Lead the evolution of Elastic's digital presence from awareness to conversion, optimizing interactions through personalization, AI, and continuous testing. Champion emerging marketing technologies and automation to accelerate campaign execution, enhance customer journeys, and enable real-time organizational decisions.
• Integrated Campaigns & GTM Partnership:
  Lead Elastic's end-to-end integrated campaign strategy for Search AI, Observability, and Security solutions. Align full-funnel programs with GTM priorities and customer journeys to resonate with developers and technical decision-makers. Partner cross-functionally with Brand, Product Marketing, Sales, and Customer Success to ensure digital investments support business goals.
• Customer Marketing:
  Champion the voice of Elastic's existing customer base across digital and campaign channels. Partner with Renewals, Customer Success and Product to develop lifecycle programs, expansion campaigns, and advocacy initiatives that deepen retention, accelerate upsell, and turn customers into vocal champions of Elastic's solutions.
• Leadership & Organizational Excellence:
  Lead and develop a global organization of marketing leaders responsible for Digital, Paid Media, Campaigns, Email Marketing, and Lifecycle Marketing. Build leadership capability, strengthen organizational design, and establish operating rhythms that enable high-performing teams to execute ter a culture built on innovation, experimentation, accountability, and continuous learning.
• Cross-Functional GTM Partnership:
  Serve as the leader for Digital & Campaigns within Elastic's broader GTM organization. Partner closely with Brand, Product Marketing, Sales, Revenue Operations, and Customer Success to ensure digital investments directly support business priorities and revenue growth.
• Performance, Analytics & Investment Strategy:
  Own the measurement framework connecting digital engagement to…