Senior CRO Specialist

Conversion Rate Optimization Specialist / Sr. CRO Specialist

Growth & Lifecycle Marketing | Full-Time, Exempt | Reports to Director of Growth & Lifecycle Marketing

Run the testing program that turns hunches into decisions, and decisions into compounding growth.

Company  (Reflex Media)

Location Remote (US).

Compensation $80,000 to $125,000 base, commensurate with experience and level

Travel Required for team meetings, offsites, and project needs

is the world's largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a CRO Specialist to run the day-to-day testing program across paid media, email/lifecycle, landing pages, onboarding, and creative, and turn results into clear, actionable recommendations for channel owners.

This role is open at two levels: CRO Specialist and Sr. CRO Specialist. Level and placement in the salary band are determined by experience, depth in testing platforms and analytics, and demonstrated ownership of end-to-end experiments. The role is the same shape at both levels; the Senior level carries broader scope, more autonomy, and higher expectations on statistical rigor, cross-channel synthesis, and mentorship.

This role may also be a fit for candidates whose current title is Conversion Rate Optimization Specialist, Growth Marketing Specialist, Growth Marketing Manager, Experimentation Specialist, Experimentation Analyst, A/B Testing Specialist, Growth Analyst, Optimization Analyst, Digital Experience Optimization Specialist, or Landing Page Optimization Specialist. If your day-to-day is designing, shipping, and reading tests that move business metrics, you should apply regardless of your current title.

You will build the testing roadmap, ship the variants, read the results, and rewrite the plan by Friday. You will report to the Director of Growth & Lifecycle Marketing and partner closely with Paid Media, Lifecycle/CRM, SEO, Creative, Data & Analytics, Product, and Brand.

We are looking for a hands-on operator who can log into the testing platform in week one, audit what is running, identify what is misdesigned or missing a control, and ship a better-instrumented test by Friday.

• Own and maintain a rolling testing roadmap and hypothesis backlog across paid media, email/lifecycle, landing pages, onboarding, paywall, and creative.
• Prioritize tests with a clear framework (ICE, PIE, or a Seeking variant) so the highest-impact, highest-confidence experiments run first.
• Keep an always-current view of what is being tested, what has been learned, and what is next, and communicate it weekly to the Director and channel owners.
• Set and hold testing velocity: the right number of concurrent, non-interfering experiments running at all times.

• Design and launch A/B, multivariate, and (where appropriate) holdout and geo-based experiments with proper control groups, adequate sample sizes, and pre-defined success metrics.
• Set up and QA tests in the experimentation platform (Optimizely, VWO, Statsig, Convert, AB Tasty, or comparable). You build the tests yourself.
• Partner with Data & Analytics and Engineering on tracking, event instrumentation, and attribution before every launch. You know the events you need, not just the ones you have.
• Define primary, secondary, and guardrail metrics for every test in plain, business-relevant terms.

• Analyze test results using GA4, the testing platform, and warehouse cuts. Know the difference between statistical significance and business significance, and hold the line on both.
• For every completed test, deliver a structured recommendation by a committed date: ship it, iterate on it, or kill it, with the rationale and the next test queued behind it.
• Translate winning results into channel-specific action: campaign changes for Paid Media; flow logic for Lifecycle/CRM; landing page and onboarding updates with Product; creative direction for the Creative team.
• Present findings to cross-functional stakeholders in a clear, non-technical narrative that connects the test to the business.

• Connect the dots across channels. Surface patterns from paid tests that should inform lifecycle messaging (and vice versa), and build shared creative and messaging frameworks derived from what the tests have taught us.
• Partner with Paid Media, Lifecycle/CRM, SEO, and Content to align on learnings, coordinate overlapping tests, and avoid duplicate or conflicting work.
• Maintain a simple, searchable results repository so we compound learnings instead of relearning them every quarter.
• Champion a test-and-learn culture through weekly readouts, workshops, and clear testing standards.

• Hands-on experience running A/B or multivariate tests in a marketing or growth context (paid, email, landing page, onboarding, or paywall), preferably at a consumer subscription, marketplace, mobile-first, or…