Senior Salesforce Marketing Cloud Specialist

Senior Salesforce Marketing Cloud Specialist - VARTEQ Inc

We’re looking for an experienced Senior Salesforce Marketing Cloud Specialis to lead the design and optimization of enterprise-scale marketing automation programs built on Salesforce Marketing Cloud.

In this role, you’ll work closely with marketing, analytics, and technology teams to architect sophisticated customer journeys, transform business requirements into scalable marketing solutions, and help shape the future of our customer engagement strategy.

This is a senior hands-on technical role for someone who enjoys solving complex marketing automation challenges, designing scalable architectures, and driving personalization through data.

• Build scalable, automated email marketing programs focused on customer acquisition, engagement, and retention.
• Translate business requirements into technical marketing automation solutions.
• Design segmentation logic, journey entry and exit criteria, decision logic, and campaign architecture.
• Develop strategies for A/B testing, campaign optimization, and behavioral automation.
• Partner with Marketing, Analytics, Data, and IT teams to ensure high-quality customer data and seamless campaign execution.
• Improve marketing data governance, data quality, and customer data activation.
• Leverage Data Cloud (Data 360) and Marketing Cloud Personalization to deliver personalized customer experiences.
• Build and optimize SQL queries, AMPscript, automations, and dynamic content.
• Develop testing strategies and validate end-to-end customer journeys before launch.
• Support API integrations and technical solutions across the Salesforce Marketing Cloud ecosystem.
• Recommend improvements that increase scalability, automation, and campaign performance.

• 8+ years of Salesforce experience.
• 5+ years of hands-on Salesforce Marketing Cloud experience.
• Strong experience with Journey Builder, Automation Studio, and Email Studio.
• Strong SQL and AMPscript skills.
• Experience with complex automated journeys, segmentation, personalization, and behavioral triggers.
• Strong understanding of REST/SOAP APIs and integrations.
• Experience with Salesforce data structures and full-lifecycle SFMC implementations.
• Experience with both B2B and B2C marketing.
• Ability to design technical solutions and work independently on complex multiple projects.
• Excellent problem-solving and analytical thinking.

• Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Consultant, or Developer).
• Experience with Data Cloud (Data 360).
• Marketing Cloud Personalization.
• Google Analytics 360 or GA4.
• Experience working within large, cross-functional organizations.
• Global marketing experience is a plus.

• Work on enterprise-scale marketing technology initiatives.
• Design sophisticated customer journeys that impact millions of customer interactions.
• Collaborate with experienced marketing and technology professionals.
• Influence the future direction of our marketing technology ecosystem.
• Competitive compensation and opportunities for professional growth.