Senior Salesforce Technical Architect

Brand Strategy

Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out.

Our Brand vision statement is: "Create Your Sunshine, A Resort State of Mind".

Our Brand Equities are:
Casual Glamour, Sunny & Spirited, and Charmingly Disarming.

The Senior Salesforce Technical Architect - Marketing Cloud, Service & Loyalty is a hands-on, cross-cloud technical leader responsible for the architecture, stability, security, and supportability of Lilly Pulitzer's Salesforce ecosystem. This role owns the end-to-end technical design across Salesforce Marketing Cloud Engagement and Salesforce Core, including Service Cloud, Loyalty Management, Agentforce and Voice capabilities, Data Cloud/Data 360, and integrations with Mule Soft, commerce, point-of-sale, Snowflake, and other enterprise systems.

The architect combines strategic architecture with hands-on delivery, production support, break-fix troubleshooting, release review, and ongoing platform improvements. The role serves as the in-house Salesforce subject matter expert, mentors internal team members, and maintains internal ownership and oversight of work delivered by outside partners. Success is reflected in faster issue resolution, more stable and supportable solutions, stronger documentation, fewer recurring failures, and increased independence of the internal Salesforce team.

A day in the life ...

Own the end-to-end technical architecture across Salesforce Marketing Cloud Engagement and Salesforce Core, ensuring solutions work cohesively across Marketing Cloud, Service Cloud, Loyalty Management, Agentforce , Salesforce Voice, Data Cloud/Data 360, and connected systems.

Define how customer, order, service, loyalty, consent, and marketing data move among Salesforce and Mule Soft, commerce, point-of-sale, Snowflake, and other enterprise systems.

Maintain current architecture diagrams, system and data flows, integration inventories, technical standards, support procedures, and solution documentation.

Identify technical debt, platform risks, security concerns, and opportunities to simplify or improve the environment; ensure solutions are scalable, secure, resilient, and supportable.

Provide hands-on technical leadership for Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio and SMS, Data Extensions, subscriber data, SQL, segmentation, and triggered or transactional communications.

Design and support Marketing Cloud Connect, APIs, SFTP and file transfers, imports and exports, and contact-key and subscriber-key strategies.

Guide consent , subscription, preference-management, data-retention, archival, and contact-count practices.

Troubleshoot journeys, automations, data movement, and integrations, and ensure data entering Marketing Cloud is complete, accurate , timely , and connected to the correct Salesforce customer records.

Provide architecture and hands-on support for Salesforce Core CRM, Service Cloud, case management, Omni-Channel routing, messaging, chat, SMS, Knowledge, and Flow and process automation.

Support customer, contact, account, order, and interaction data, along with security, roles, permission sets, sharing, and access controls.

Review, configure, or support Apex, Lightning components, APIs, custom development, and production troubleshooting, including Agentforce capabilities used by customer-service teams.

Ensure customer-service representatives have reliable access to the customer, order, loyalty, and interaction information needed to support customers.

Provide technical leadership for loyalty programs and memberships, enrollment and account relationships, tiers and tier assessments, qualifying and non-qualifying currencies, points earning and redemption, and member benefits.

Support promotions and loyalty rules, rewards, vouchers, coupons, offers, and transaction journals.

Support birthday, anniversary, annual-gift , surprise-offer, and other event-driven processes, including integrations with commerce, point-of-sale, Marketing Cloud, and customer…