Manager, User Analytics and Insights (Marketing

About the Role:

As the Manager of User Analytics & Insights supporting Marketing within our Expanded Core organization, you will lead a team responsible for delivering analytics and insights that help Fetch improve how we acquire, engage, retain, and reactivate users across a growing portfolio of products and experiences.

Reporting to the Sr. Director of User Analytics & Insights, you will translate marketing and business priorities into analytical plans, measurement approaches, audience strategies, experiments, and actionable recommendations. You will partner closely with Marketing, Product, Engineering, Analytics Engineering, and other cross‑functional teams to ensure stakeholders have the data and insights needed to make informed decisions.

This is a hands‑on people leadership role. You will manage and develop analysts while maintaining meaningful individual‑contributor ownership of high‑priority analyses and complex analytical work. You will be comfortable reviewing and writing SQL, evaluating campaign performance, designing experiments, developing audiences, identifying performance drivers, and translating findings into clear recommendations.

Success in this role means building a high‑performing analytics team that consistently delivers accurate, actionable insights; improving the quality and consistency of marketing measurement; and helping partners understand the incremental impact of marketing investments on user and business outcomes.

This is a full‑time role that can be held from one of our US offices or remotely in the United States.

• Lead the day‑to‑day delivery of marketing analytics across acquisition, onboarding, engagement, retention, reactivation, and cross‑product adoption priorities.
• Partner with the Sr. Director of User Analytics & Insights to translate the broader analytics roadmap into clear priorities, analytical work streams, and team deliverables.
• Work with Marketing, Product, Engineering, Analytics Engineering, and other cross‑functional stakeholders to translate defined business questions into structured analytical plans and recommendations.
• Apply established approaches for campaign measurement, incrementality, audience evaluation, attribution, and lifecycle performance, identifying opportunities to improve analytical consistency and quality.
• Connect marketing performance to relevant downstream outcomes, including user growth, retention, revenue, margin, and customer lifetime value.
• Manage team priorities and delivery against the agreed roadmap, balancing stakeholder needs, analytical complexity, measurement feasibility, and team capacity.
• Surface significant prioritization conflicts, measurement limitations, resource constraints, and business trade‑offs to the Sr. Director when broader alignment or decisions are required.
• Communicate analytical findings, limitations, and recommendations clearly to technical and non‑technical stakeholders, including senior partners when appropriate.

• Personally lead high‑priority or technically complex analyses while appropriately delegating work across the team.
• Write and review SQL used for campaign measurement, customer segmentation, behavioral analysis, experiment readouts, and opportunity sizing.
• Develop analytical approaches that connect marketing exposure and engagement to downstream user behavior and financial outcomes.
• Conduct deep‑dive analyses to understand performance changes, identify root causes, evaluate hypotheses, and recommend specific actions.
• Develop and maintain dashboards, recurring reporting, and self‑service tools that allow stakeholders to monitor performance and answer common business questions.
• Partner with Analytics Engineering to identify data‑quality issues, automate repeatable workflows, and improve the reliability and usability of data assets supporting Marketing Analytics.
• Ensure team analyses are well documented, reproducible, and structured for reuse across relevant campaigns and business areas.
• Remain close to the data and analytical work to challenge assumptions, identify measurement gaps, and coach team members on stronger analytical…