Director, Analytics

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Mars United Commerce is seeking a Director, Analytics. The Director, Analytics will lead a team of analysts and manage analytics projects to ensure the delivery of high-quality insights that support and advance business objectives. This role requires strategic vision, strong leadership, and deep expertise in data analytics and reporting and reporting methodologies.
Candidates must reside within a commutable distance of our New York or Chicago office for a hybrid work schedule.

• Uphold and implement the strategic vision for the Analytics function.
• Collaborate with cross-functional leaders to identify areas of opportunity for Analytics growth within clients and new business prospects.
• Lead and manage a group of Analysts, providing mentorship, guidance, and professional development opportunities.
• Support department leadership with annual 1YP.
• Support and sign off on the recruitment of less experienced team members.
• Collaborate with senior stakeholders to understand business requirements and translate them into actionable analytics projects.
• Provide hands-on oversight and support for critical, time-sensitive analytics deliverables, including performance deep dives, KPI investigations, and executive or client-requested analyses.
• Oversee the execution of data analysis projects, ensuring timely and accurate delivery of insights.
• Oversee, develop and optimize data models by processing, analyzing, and extracting data from various internal and external media sources.
• Lead and support annual planning initiatives with clients.
• Ensure the accuracy and quality of all data, reports, and visualizations through rigorous QA processes.
• Maintain a collaborative approach to teamwork and problem-solving.
• Exhibit a dynamic personality to effectively engage and influence senior stakeholders.
• Show a passion for challenging business conventions, always thinking of ways to improve and grow.
• Provide sound decision-making skills based on industry knowledge.
• Design and implement robust evaluation metrics and frameworks to assess and monitor media performance.
• Deliver best-in-class campaign reporting and insights, enabling data-driven decisions for media mix investing within the retail media ecosystem.
• Synthesize performance and learning across retailers, tactics, and partners to develop cross-retailer points of view, implications, and optimization recommendations.
• Audit advertising campaigns, troubleshoot performance issues, and track and report on performance and KPIs.
• Provide consultation and advise Commerce Media planning and buying teams on retail media campaign performance, plan optimizations, and recommendations.
• Partner with the Commerce Media team to discuss advertising performance, campaign insights, and recommended optimizations with clients.
• Support the development of data-backed retail data clean room reporting for the agency’s retail media practice.
• Lead and oversee data collection and analysis for retail media DSP and search campaigns to drive clients’ business goals.
• Develop and lead high-stakes client presentations.
• Communicate findings and recommendations effectively to stakeholders.
• Ensure compliance with data governance and security policies.
• Continuously improve retail media analytics product and service offerings.
• Maintain relevant marketing certifications…