Marketing and Member Insights Analyst

Description

Job Summary

UFCU isseekinga curious, results-driven Marketing and Member Insights Analyst to turn data into insights that inform strategy, track performance,optimize campaigns, and enhance member experiences. This role will work cross-functionally to uncover new insights from our member data, analyze performance, develop segmentation strategies, and build predictive models that directlyimpactgrowth, engagement, and profitability.

The Marketing and Member Insights Analyst will help advance member-centricity, foster an insight-driven decision-making culture, shape the future of analytic infrastructure and deliverables, and most importantly, help our members achieve their financial goals.

The Marketing and Member Insights Analyst is an exempt position and is a member of the Digital Marketing Team within Marketing & Communications. This position reports to the Digital Marketing Director.

About UFCU

Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated toour purpose of empowering our

Membersto achieve financial success and build brighter futures .

In pursuit of our aspiration that UFCU is
loved by millions of Members and built to thrive for generations , we are guided by our values:

• Purposefully Member-Obsessed: We are driven by a profound sense of empathy to deeply understand our Members’needs and preferences, what brighter futuresmeansto them, and the obstacles in their way. We act in our Members’best interests, foreverseekingto empower their financial success.
• Possibilities Reimagined: We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.
• Performance Excellence Rooted in Unwavering Integrity: We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

Essential Functions

Drive Insightful Marketing Decisions

• Analyze member and campaign data across platforms to evaluate performance, uncover trends, and identify opportunities
• Deliver strategic insights on campaign impact, segmentation, and financial results to guide business decisions
• Design and execute A/B tests to validate hypotheses, improve campaign performance, and inform business strategy
• Design and build dashboards and reports that track KPIs and provide clear visibility into marketing effectiveness and member behavior
• Provides updatesregardingcustomer satisfaction trends and drivers of our customers’ Likelihood to Recommend and Net Promoter Scores (NPS)

Improve Targeting and Member Experience

• Refine audience segmentation through psychographic and behavioral analysis
• Translate member feedback and experience data into actionable recommendations
• Use data to understand and optimize the customer journey across digital and physical channels

Collaborate and Innovate

• Partner with Product Managers and internal teams to develop analytic initiatives and business strategies that align with member needs and revenue goals
• Champion continuous improvement by embedding data-informed practices into marketing processes
• Identify opportunities to improve analytic infrastructure, processes and capabilities; work cross-functionally to drive and implement enhancements

Other

• Adheres to all company policies, procedures, and business ethics codes
• Completes required regulatory training as assigned
• Maintains strict adherence to and compliance with all laws, rules, regulations, and internal controls specific to the role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations

Knowledge/Skills/Abilities

• Strong knowledge of SQL and data querying
• Proficiency in data analytics, marketing metrics, and visualization tools (Power BI, Tableau, etc.)
• Strong interpersonal and communication skills with the ability to translate complex data into simple narratives
• Naturalcurios…