Paid Media Specialist

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone.

TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses:
Aspen Dental, Clear Choice Dental Implant Centers, Well Now Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

We are looking for a curious, analytical, and highly accountable paid media professional to support the management and optimization of a large-scale performance marketing program. This role will work across paid search, paid social, and other digital acquisition channels, partnering closely with internal marketing teams, agencies, analytics partners, and business stakeholders. While hands-on experience with paid search or paid social is important, success in this role requires more than platform expertise.

We are looking for someone who wants to understand how the business works, can connect multiple data points to determine what is actually happening, and is comfortable moving beyond reporting metrics to explaining why performance changed and what we should do about it. The ideal candidate is naturally curious, takes ownership without waiting for a task list, and consistently looks for opportunities to improve performance, processes, and decision-making.

• Support the day-to-day management and strategic oversight of paid search, paid social, and other performance marketing channels.
• Analyze performance across the entire customer funnel rather than evaluating advertising platforms in isolation.
• Investigate performance changes by triangulating multiple signals, including media metrics, conversion behavior, lead quality, scheduling activity, downstream outcomes, tracking changes, landing-page changes, and broader business trends.
• Translate data into a clear point of view:
  What happened? Why did it happen? Does it matter? What should we do next?
• Identify opportunities, risks, and anomalies proactively rather than waiting for them to be assigned.
• Develop recommendations around budget allocation, channel mix, campaign strategy, testing, targeting, landing pages, and measurement.
• Partner with media agencies while maintaining strong internal ownership of performance and strategy.
• Challenge agency recommendations when appropriate and ensure decisions are grounded in business outcomes rather than platform metrics alone.
• Monitor testing and changes across the organization that could impact paid media performance and help ensure appropriate stakeholders are informed.
• Work closely with analytics and measurement partners to understand attribution, conversion tracking, offline conversion data, and other signals used to evaluate media effectiveness.
• Communicate findings clearly and concisely to both technical and non-technical stakeholders.
• Maintain a strong understanding of current initiatives, priorities, tests, and performance drivers across the business.
• Help build repeatable processes, reporting, documentation, and analysis that make the broader team more effective.
• Develop expertise across additional media channels over time and take on increasing ownership as the role grows.

• Experience working in paid search, paid social, or another performance marketing discipline.
• Strong analytical instincts and comfort working with large or imperfect datasets.
• Ability to move beyond surface-level observations and investigate the underlying drivers of performance.
• Demonstrated ability to connect data from multiple sources…