Director, Data Strategy, Data Products & Activation

Marketing is transforming how it turns data into growth. At the center of that transformation is our Mar Tech, AI & Data Strategy team — the group that owns the platforms, data, and AI capabilities that power modern marketing. We are building one trusted, governed, AI-ready data foundation so that every marketer, model, and campaign draws from a single version of truth.

The Director, Data Strategy & Activation Readiness leads the pillar responsible for that foundation — and for the portfolio of data products built on top of it. This is a builder's role for a leader who can set data strategy, shape a multi-year data product portfolio, stand up governance and identity, and make trusted, activation-ready data self-serve across the marketing organization.

You will own the data and platform layer that feeds our analytics partners the clean, connected, closed-loop signal they need to prove and grow marketing's impact — while tying every data product to measurable value. You'll operate in a highly matrixed environment as the alignment hub across the Enterprise Data Office, Analytics, Technology, Privacy, and Legal.

Own the end-to-end marketing data strategy — the roadmap that moves the organization from fragmented, list-pull-driven data to a unified, governed, identity-resolved foundation.

Define and maintain a multi-year data product portfolio plan — surfacing new opportunities, modernization needs, and rationalization paths as priorities evolve.

Establish clear standards for evaluating data product investments — expected value, feasibility, and adoption impact — so the team invests where it matters most.

Champion data democratization — stand up self-serve access so marketers, and over time partners across Distribution, HR, and beyond, can query trusted data directly without manual pulls or analyst dependency.

Define, build, and productize certified, AI-ready data products that are activation-ready out of the box, with no data prep required.

Institutionalize the full data product lifecycle — from discovery and design through build, launch, iteration, and retirement.

Drive user-centric product design — reliability, clarity, trust, and accessibility built in from the start.

Define KPIs, success metrics, and ROI models for every data product, ensuring each one measurably improves decisioning, operational efficiency, omnichannel performance, and AI readiness.

Own the marketing data intelligence layer — oversee its implementation and ongoing management so signals from every platform and source are clean, connected, structured, and ready for activation and measurement.

Establish and run the marketing data governance operating model — data quality SLAs, stewardship, standards, and clear accountability.

Oversee metadata management, data lineage, and the data catalog so every data asset is discoverable, documented, and trusted.

Evaluate, select, and implement an identity resolution capability to stitch identities across sources into one persistent, trusted customer and advisor profile — the enterprise identity spine.

Align to enterprise standards by partnering with the Enterprise Data Office to keep marketing governance and identity consistent with enterprise policies and frameworks.

Ensure all marketing data is captured, stored, and used compliantly — consent-aware and privacy-first — in partnership with Privacy, Legal, and Compliance.

Proactively manage data and operational risk alongside Legal, Compliance, and Security, embedding privacy-by-design across the foundation and every activation path.

Champion responsible data usage and ethical AI practices across every data product and decisioning path.

Own the data and audience layer of the CDP and marketing automation platforms (e.g., Adobe Experience Platform, Marketo, SFMC) — ensuring profiles, segments, and audiences are…