Digital Marketing Associate

The Digital Marketing Associate supports Reelcraft Industries’ digital marketing operations and content-development activities across the company’s website, customer relationship management platform, marketing automation, eCommerce, analytics, social media, and digital channels. This hands-on role combines technical curiosity, content execution, and analytical support to strengthen digital programs, improve the customer journey, and help the Sales & Marketing team deliver accurate, timely, and effective communications for the core of Reelcraft’s revenue engine.

• Support, maintain, and optimize Reelcraft’s Word Press website and content management system, including routine content updates, page quality, functionality, and coordination of technical issues.
• Assist with the development, administration, and continuous improvement of eCommerce activities and related digital customer experiences.
• Serve as a trained backup for Hub Spot customer relationship management and marketing automation activities, including data quality, campaign support, workflows, forms, lists, and reporting within assigned authority.
• Assist with marketing-funnel measurement, digital performance analysis, and preparation of actionable reporting for the Sales & Marketing team.
• Capture, produce, edit, organize, and publish digital content across approved channels, including website, email, video, social, and other marketing platforms.
• Support social media administration and internal digital-communication needs while following company brand, quality, confidentiality, and approval standards.
• Promote the responsible adoption of approved artificial-intelligence tools within Marketing and serve as a resource for practical, compliant use across the broader Reelcraft team.
• Coordinate with internal stakeholders, vendors, and external partners to complete digital projects, resolve issues, and maintain accurate schedules, assets, and documentation.
• Monitor digital tools and practices, identify improvement opportunities, and build knowledge of Reelcraft products, customers, markets, and manufacturing operations.

• Bachelor’s degree in marketing, digital marketing, communications, business, information systems, or a related field, or an approved equivalent combination of relevant education and directly related experience.
• Zero to three years of experience in digital marketing operations, content production, web-focused marketing, or a related discipline.
• Practical exposure to a Word Press production environment or comparable content management system.
• Working knowledge of Hub Spot or a comparable customer relationship management and marketing automation platform.
• Ability to organize multiple assignments, maintain accurate digital content and data, and coordinate effectively with internal teams and external partners.
• Curiosity, sound judgment, and comfort learning and responsibly applying approved artificial-intelligence tools.
• Valid driver’s license and driving record acceptable under company policy.
• Ability to work occasional extended hours and travel as business needs require.

• Communication
• Curiosity and continuous learning
• Technical aptitude
• Content quality and attention to detail
• Initiative and dependability
• Analytical thinking
• Responsible use of company data and technology

• Work is performed primarily in an on-site office environment within an industrial manufacturing business and involves extended computer use, visual review of digital content, communication, and coordination with internal teams and vendors.
• The position may frequently enter manufacturing areas where noise, moving equipment, and required personal protective equipment are present.
• The role involves sitting and standing, keyboard and mouse use, verbal and written communication, and occasional local or business travel.
• The employee must be able to lift and move up to 50 pounds in connection with essential work, with or without reasonable accommodation.

Reelcraft Industries, Inc. is an equal…