Digital SEO Specialist
Listed on 2026-09-07
-
IT/Tech
SEO, Digital Marketing, Web Developer, Data Analyst
Details
Open Date 09/01/2026
Requisition Number PRN
46138B
Job Title Search Engine Optimization Specialists
Working Title Digital SEO Specialist
Career Progression Track P00
Track Level P3 - Career
FLSA Code Professional
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day
Work Schedule Summary
Monday through Friday, 9:00 – 5:00 pm
VP Area President
Department 00339 - Marketing & Communications
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range $68,000 - $78,000
Close Date 11/26/2026
Priority Review Date (Note - Posting may close at any time)
Job Summary
As an SEO Specialist, you will play a pivotal role on the University of Utah Marketing and Communication’s Digital Team, serving as the subject matter expert driving organic search visibility, technical site performance, and content discoverability across our university’s web ecosystem. Reporting directly to the Associate Director of Digital Research and Operations, you will work in direct, daily partnership on strategic search initiatives—aligning search engine optimization with broader marketing, web accessibility, and digital governance goals.
This role requires a balance of technical execution, SEO strategy and analytical insight. We are looking for a collaborative, proactive professional with strong hands‑on SEO experience who thrives on solving technical web challenges and elevating university digital experiences.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Responsibilities
Key Responsibilities:
Strategic
Collaboration:
Work in close, daily partnership with the Associate Director of Digital Research and Operations and the digital research team across all core SEO initiatives, establishing search performance benchmarks and aligning optimization efforts with university digital goals.Digital Campaign & SEO Synergy Reporting:
Partner with content strategy and research teams to analyze and report on organic search results, landing page performance, and organic traffic impact driven by high‑traffic digital advertising campaigns.Technical SEO & Site Hygiene:
Conduct regular technical site audits across large‑scale university web properties to identify and resolve issues related to crawlability, indexability, site speed, mobile usability, canonicalization, site architecture, and structured data.Keyword & Content Optimization:
Perform comprehensive keyword research and intent analysis to guide content creators, web managers, and research teams. Optimize metadata, headings, on‑page copy, and internal linking structures to maximize organic visibility.Search Analytics & Optimization:
Track, analyze, and report on organic search performance, keyword rankings, backlink profiles, and conversion funnels using Google Analytics (GA4), Search Console, and enterprise SEO software.A/B Testing & Search Experimentation:
Design and execute SEO experiments, testing title tags, meta descriptions, and structural layout changes to improve click‑through rates ( CTR ) and user engagement.Branded Dashboard Development:
Collaborate directly with the research team to design, build, and maintain branded, campus‑partner‑facing dashboards in Looker Studio and Tableau, ensuring data visualizations follow university brand standards and UI/UX best practices.SEO & Accessibility Integration:
Collaborate with web and content teams to ensure on‑page SEO strategies align seamlessly with digital accessibility standards ( WCAG 2.1 Level AA) and core web vitals.
Minimum Qualifications
EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
Search Engine Optimization Specialist, III : Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.
Preferences
Qualifications &
Experience:
Education:
Bachelor’s degree in Marketing, Communications, Computer Science, Information Design, Information Systems, or a related fieldSEO
Experience:
Experience in technical and on‑page search engine…
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