Digital Product Manager

Finance of America helps homeowners 55+ access the equity they’ve built while staying in full control of their home and their financial future. Through a range of reverse mortgage solutions, we help customers shape the retirement they’ve earned while continuing to evolve how we serve and work together.

Joining Finance of America now means stepping into a period of momentum and growth, with teams actively shaping what comes next and opportunities to make an impact and grow your career.

Responsible for leading the strategy, development, and optimization of reverse mortgage and other home equity products across digital channels. Transforms the customer experience through technology, data, and design, and drives innovation in financial services by delivering intuitive, secure, and high-performing digital solutions.

Key Responsibilities and Expectations

• Defines and executes product strategies that leverage digital platforms (web, mobile, APIs) to deliver seamless financial experiences.
• Owns the roadmap for the digital experience and works closely with Marketing to define problems to be solved.
• Works closely with Marketing and Design to use customer insights, behavioral data, and UX best practices to continuously improve product usability, engagement, and satisfaction.
• Partners with engineering and design teams to build scalable, resilient, and user-friendly financial solutions and facilitate grooming and planning with engineering teams.
• Leads cross-functional teams in Agile environments to deliver iterative improvements and rapid innovation.
• Develops clear user stories with clearly defined acceptance criteria.
• Ensures consistent product performance and experience across all digital touchpoints, including mobile apps, websites, and third-party platforms.
• Analyzes product usage, conversion funnels, and customer feedback to inform roadmap priorities and feature enhancements.
• Collaborates with legal, compliance, and risk teams to ensure digital products meet regulatory standards and security requirements.
• Works closely with Marketing Team members to develop solutions focused on improving digital reach and conversion.
• Performs other duties as assigned.

Reports To

• SVP, Product Management

Qualifications
- Experience/Skills/Competencies

• Minimum 5 years of product owner, product management, or related experience.
• Experience with digital products in financial services or fintech.
• Strong understanding of UX/UI principles, customer journey mapping, and digital analytics.
• Experience with tools such as Google Analytics, Figma, Jira, Confluence, and CMS platforms.
• End-to-end project management expertise and knowledge of Microsoft Project or similar project management software tools.
• Experience managing initiatives with corporate-wide processes or large-scale impact.
• Demonstrated ability to influence and negotiate with individuals outside of span of control.
• Ability to take initiative, work autonomously, and drive projects forward to completion.
• Experience with web development, A/B testing, and customer segmentation.
• Knowledge of mobile-first design and responsive web development.
• Ability to translate complex financial concepts into intuitive digital experiences.
• Ability to work in matrixed organization and impact change.

Qualifications
- Education
- Required

• Bachelor's Degree

Qualifications
- Education
- Field(s)/Profession(s)

• Marketing, Business Administration, Information Technology or related field.
• Qualifications
  - Education
  - Preferred

Compensation

The base salary range for this position is ($109,600 - $182,600) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those…