Senior Director, Digital Marketing

Salary Range: $ To $ Annually

Brady has one powerful mission — to unite all Americans against gun violence.

Each year, 40,000 people in the U.S. die from gun violence. We can change that. No organization has a more comprehensive and systematic approach to ending America’s gun violence epidemic. They say it can't be done. But we know Americans can do anything. Even end this epidemic of gun violence. For we are more powerful than any problem when we work as one.

Now is the time to unite people, from coast to coast, young and old, liberal and conservative, fed up and fired up, and free our country from what is killing us. It's in our hands.

Brady’s Communications team is seeking a Senior Director, Digital Marketing to lead the organization’s digital marketing and audience-growth strategy. This senior leader will be responsible for developing and executing integrated strategies across email, website, social media, SMS, paid media, search, and emerging channels. The ideal candidate is passionate about the prospect of diversifying Brady’s supporter base, including the challenge of growing and retaining an established supporter base while targeting new audiences that differ substantially from Brady’s traditional constituencies.

The ideal candidate is a strategic, data-driven digital leader with deep expertise in performance marketing, SEO, AI/Answer Engine Optimization (AEO), paid media, digital fundraising, analytics, and conversion optimization. The Senior Digital Director will supervise the Social Media Manager and work closely with Communications, Development, and other teams in efforts to drive organizational goals.

Develop and lead Brady’s comprehensive digital marketing and engagement strategy across email, website, social media, SMS, search, paid media, and emerging platforms.

Diversify Brady’s supporter base by developing strategies that effectively reach new and substantially different audiences.

Establish annual and multi-year digital roadmaps to acquire, cultivate, reactivate, and sustain supporters across the digital ecosystem.

Develop and oversee strategies for SEO and AI Search/Answer Engine Optimization (AEO/GEO), with a focus on building long-term brand authority and organic growth.

Design and oversee an integrated paid media strategy aligned with Brady’s broader marketing and organizational priorities.

Develop audience targeting and acquisition strategies that balance brand awareness, engagement, supporter acquisition, fundraising, and direct-response goals.

Manage paid media budgets and continuously evaluate performance, expenditures, and resource allocation.

Partner closely with Development to integrate digital marketing and fundraising strategies across campaigns and supporter journeys.

Lead rapid- and direct-response efforts across web, social media, paid media, SMS, and other digital channels.

Develop conversion-driven strategies that map digital activities to key stages of the supporter journey.

Establish and oversee ambitious digital KPIs.

Identify trends, opportunities, and performance gaps and lead ongoing adjustments to strategy and resource allocation.

Oversee advanced use of Google Analytics 4, Google Tag Manager, advertising platforms, CRM data, and other analytics tools.

Build reporting and data visualization systems that provide clear insights, actionable insights

Champion a culture of experimentation, testing, learning, and scalable innovation.

Partner with the Vice President of Communications to build and mentor Brady’s new digital team, including supervision of the Social Media Manager and additional staff as the function grows.

Manage Brady’s digital marketing/fundraising agency partner, working closely with Chief of Development, Chief of Operations, and Vice President of Communications.

Provide strategic counsel to senior leadership on digital trends, opportunities, risks, and performance.

10+ years of professional experience in digital marketing, including supervisory experience

Demonstrated success leading…