Digital Marketing Coordinator

Highly organized, detail-oriented, able to manage multiple projects simultaneously while working under tight deadlines. You are passionate about the music business and have a desire to build a career in the industry.

• An initiator with sharp time-management skills and the ability to prioritize tasks effectively.
• A proactive learner who thrives in an ever-evolving digital environment and stays ahead of trends.

• Execute digital marketing campaigns across multiple channels — including but not limited to social media, email/SMS, web, paid ads, DSPs, etc. Help plan and execute promotional pushes tied to releases, tours, cultural moments, and holidays
• Manage and maintain the company’s digital marketing calendar and scheduling. Document campaign processes, maintain trackers and assets, manage approvals workflows and ensure all deliverables are organized and accessible.
• Handle posting to artist social channels when applicable – proofing captions, learning artist voice, cross posting, optimizing posting tools, etc
• Create or coordinate content production: collaborate with team members and outside creatives to produce social posts, video teasers, email newsletters, website updates, ads, and promotional materials.
• Monitor and report on performance metrics (social engagement, growth, streaming data, email metrics, website traffic, conversion/CTA performance, etc.)
• Comfortable with a fast-paced environment, shifting priorities, and high-velocity execution (tour rollouts, surprise drops, social hype windows).
• Demonstrate flexibility and a balance of supporting roster needs. Be nimble as priorities arise outside of process, be able to move with importance
• Stay current with industry trends, platform algorithm changes, digital marketing best practices and apply that knowledge to keep campaigns performant and innovative.

Required:

• Some college experience or related work experience is necessary 2+ years of experience in digital marketing, social media, content marketing, or similar roles (agency or in-house).
• Familiarity with DSPs (Spotify, Apple Music, etc.), streaming analytics dashboards, and music-specific digital marketing tactics (playlist pitching, release cadence, streaming promos, video teasers, etc.).
• Strong understanding and hands-on familiarity with digital marketing tools for social media platforms (Meta Business Manager, Tik Tok For Artists) + scheduling, email marketing/automation, analytics platforms (e.g. Chartmetric, Google Analytics, Luminate Music Connect), Bandsin Town, Songkick, You Tube Studio and basic SEO/SEM knowledge.
• Strong analytical mindset — comfortable reading data, deriving insights, and recommending optimizations accordingly.
• Excellent communication and collaboration skills; able to coordinate across departments and external partners, manage timelines/deadlines, articulate strategy and results clearly.

Preferred:

• Prior experience working with artists, music marketing, entertainment industry, or label/management context.
• Basic graphic/video editing or ability to coordinate production workflows (or experience in content creation). Meta Edits, Capcut, Adobe:
  Photoshop, Premiere, Illustrator, etc
• Experience with running paid media campaigns across Meta, Tik Tok and Google Ads is a plus

Location: Los Angeles or Orlando preferred (Hybrid).

Starting Salary: $40-45K