Principal UX Designer

# Principal UX Designer Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

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Role snapshot

Hiring now Remote from:
USASalary:
USD 180k–210k / yr Department:
Web, UI & UX Design Employment:
Full Time

Experience:

Director
** 11 Sep 2026
** Published
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** 11 Oct 2026
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Opportunity details## About this role.

AI Summary Grove Collaborative seeks a Principal UX Designer to lead the end-to-end redesign of its core e-commerce store around its Human Health brand positioning. This senior individual contributor will define UX vision, design principles, core shopping flows, and scalable design-system patterns across homepage, search, product detail, cart, and checkout. The role requires deep consumer commerce expertise, high-level craft in interaction and visual design, Figma fluency, and practical use of AI prototyping.

The designer will partner closely with Product, Engineering, executives, and the CEO while mentoring other designers and driving the rebuild through launch.## Role DNAA quick view of the complexity, pace, ownership and collaboration implied by the job description.### Job Complexity5/5

Easy Hard### Pace & Pressure5/5

Relaxed Fast-paced### Autonomy Level5/5

Guided Full ownership### Communication Load5/5

Independent Collaborative
** AI insight
** This is a principal-level, business-critical rebuild of a live commerce experience used by millions of households. Success requires independently setting design direction while managing complex technical, commercial, and stakeholder trade-offs across multiple teams.## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median

Market rate**$195,000
** US market range**$175k–$225k
** 0 $ 248k
** AI insight
** The disclosed base-salary range is $180,000 to $210,000 USD yearly, with a midpoint of $195,000. This is competitive for a U.S.

-based principal UX/product designer leading a major e-commerce redesign; a reasonable U.S. market range is approximately $175,000 to $225,000 in base salary, excluding annual incentive and equity.## Core skills

Skills and capabilities most closely associated with this opportunity.

UX strategyE-commerce UXProduct design

Interaction design

Information architecture

Design systems

FigmaAI prototyping

User research

Cross-functional leadership
** Sample interview questions
** Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. We are a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good.
** THE SHORT VERSION
** Grove is rebuilding its store. We are repositioning the entire company on Human Health — the idea that the products in your home shape the health of the people living in it. That position changes what we sell, how we talk about it, and what shopping at Grove should feel like. Our current site was built for a different Grove.

It needs to be rebuilt.

We’re hiring a Principal UX Designer to lead the design of that rebuild. This is a senior individual contributor role reporting to the Head of Product Management & UX, who sets the overall vision for the customer experience. Your job is to turn that vision into a design direction concrete enough for Product and Engineering to build against — across the core flows, across the teams doing the work — and to see it through to launch.

This is the rare moment where a designer gets a blank page on a real business. Grove is a public company with millions of customers, a…