LN Concerts, Social Insights Analyst

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.

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Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Social Insights Analyst will play a key role in Live Nation Entertainment’s Concert division,
living and breathing in social listening, reporting and analytics from start to finish, including query building, dashboard development and delivering reports. This role will uncover insights and trends for actionable storytelling opportunities, guide marketing strategy, and inform cross-functional partners on social, cultural, and influencer trends. Reporting to the Sr. Manager, Analytics & Strategy, this position is ideal for someone who thrives in building scalable analytics systems while staying deeply connected to cultural and platform trends and developments.

We're looking for a data-minded storyteller who lives at the intersection of social media and analytics. You'll own reporting and measurement for earned conversation tied to tours, on-sales, and artist activations.
This is a great fit for someone who's equally comfortable in a spreadsheet and a comment section.

• Own measurement and analysis of earned social conversation: mentions, share of voice, sentiment, engagement on non-owned posts, organic reach, and virality across Instagram, Tik Tok, X, You Tube, and emerging platforms.
• Run social listening across tour cycles (from announcements, on-sales to live moments), tracking fan sentiment, conversation volume, and flagging shifts in real time.
• Measure fan- and creator-generated content (UGC): what's made, how it spreads, which moments drive organic amplification, and how artists, media, and fan accounts pick it up.
• Build and maintain dashboards and recurring reports (daily, weekly, campaign-level, ad-hoc, and post-mortem), using Boolean logic to sharpen queries and insights delivery.
• Run competitive and benchmark analysis to contextualize our performance.
• Build alert systems for emerging artist topics, trends, and brand risks, supporting Community Management, Marketing, and PR/Comms in shaping response messaging.
• Partner with social listening-tool vendors and cross-functional teams to improve benchmarks, KPIs, alerts, and depth of insight.
• Uncover fan insights through audience demographics to help guide campaign planning

• 2–4 years in social media analytics, social listening, and/or digital insights with a focus on earned measurement (agency or in-house social team preferred).
• Hands-on experience with social listening and publishing tools (Meltwater, Brandwatch, Sprout, Quid, etc.) plus platform-native analytics.
• Comfortable with audience demographic tools such as Audiense as well as platform follower demographics through CreatorIQ.
• Fluency in earned-social metrics (share of voice, sentiment, mention volume) and a clear sense of which ones actually…