Growth Marketing Manager, Channels

Runway is hiring a growth marketing manager to own paid acquisition - channel mix, creative testing and spend against subscription targets.

$150,000 – $200,000 / yr

Location

Remote (US)

Remote

Seniority

—

Compared with 15 other Marketing roles:
Common across similar roles Unique to this role

What you'll do

• Day-to-day management of Google Ads and ChatGPT Ads - campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits. Unique
• Own the cost-per-acquisition number. Manage to a cost-per-acquisition target, not clicks or registrations. Know the funnel from impression → registration → subscription and where it leaks. Unique
• Run a continuous test roadmap - bidding strategies (tCPA / Smart Bidding), optimization events, ad copy, landing pages, audience and geo splits. One test, one hypothesis, one readout.
• Prove incrementality. Design and read geo holdouts, conversion-lift studies, and pause tests. Distinguish incremental subscribers from ones we'd have gotten anyway. Unique
• Manage budget across markets - allocate and reallocate spend by market and campaign against performance, break out international blobs, fund the geos that earn it. Unique
• Stand up new bidding platforms as they emerge. You'll be first-in on the next channel and write the playbook for it. Unique
• Report clearly. Daily and weekly readouts that lead with the "why," not just the table. Partner with our analytics stack, much of this is instrumented and semi-automated; you'll extend it. Unique
• Work cross-functionally with creative, lifecycle, product marketing, and engineering on tracking, attribution, and landing page conversion. Common

What you'll need

• 4+ years managing paid search, with direct ownership of seven-figures in budget. Unique
• Deep Google Ads expertise - Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, the Editor.
• A track record running incrementality tests (geo holdouts, lift studies) and acting on the results - not just reporting platform-reported conversions. Common
• Fluency in funnel economics: CAC, LTV, cost-per-acquisition, payback. You optimize to downstream value, not proxy events. Unique
• Comfort in the data - SQL or willingness to learn it, plus GA4 / Mixpanel or equivalent. You pull your own numbers. Unique
• Rigorous experiment discipline and clear, opinionated written reporting. Unique
• Experience with MCP / AI tooling to automate redundant tasks such as daily optimizations and reporting. Unique
• Early experience with AI-native ad surfaces (ChatGPT Ads, etc.) or other non-Google bidding platforms. Unique
• Familiarity with attribution plumbing - click IDs, enhanced conversions, server-side tracking. Unique